One of the big themes we’ve been exploring here at Safi Media is how women entrepreneurs can grow their businesses by tapping into the power of corporate supply chains. This is a huge topic with so much to explore and unpack, and this week, you get to listen in to a powerhouse conversation Eleanor had with an expert in this arena.
Christianne McMartin is the National Small Business Lead for The Scotiabank Women Initiative: an initiative created with the goal of advancing and supporting women entrepreneurs. Chris lives and breathes corporate partnerships for women entrepreneurs, so get ready for a masterclass on this topic because there is a huge power in thinking broadly about how you can partner with corporate entities.
If you’re interested in partnering with mid-market or large corporations as part of your growth strategy for 2023, this episode is essential listening. Chris is letting us into her role as it relates to partnerships, her insights on what it takes to be a good partner, and the impact you can experience as a small business owner when you look for opportunities to partner with large corporations.
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Today on the Power + Presence + Position Podcast:
- What The Scotiabank Women Initiative is about, and why it was created.
- Why The Scotiabank Women Initiative believes in the power of partnerships.
- Chris’s insights on what it takes to be a good partner.
- How you have so much to offer bigger entities as a smaller business.
- The kind of timeline you might have to consider when partnering with large corporations.
- How to approach co-creation when it comes to working with a corporate partner.
- Chris’s advice for reaching out, connecting with, and partnering with corporate entities.
- The impact Chris has seen for small businesses when they step up and look for opportunities to partner with corporations.
Resources Mentioned:
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- Christianne McMartin: LinkedIn