As a business owner, you need to make a lot of hard decisions.

Some of the decisions you make take up brain space but aren’t complex. 

Example: Should I host my meetup and restaurant x or restaurant y? Should I buy THIS podcast mic or THAT podcast mic?

But making decisions about things that involve RISK is not only a frequent occurrence for business owners…but a tremendously draining process. That’s because the consequences of these types of decisions can have bigger, long term impacts for your company.

There’s nothing more frustrating than pouring your heart into creating an offer only to have it…NOT SELL.

In this article, I will lay out a simple diagnostic tool you can use to help you uncover why your offer – especially group program, online course or “productized service” isn’t selling well, and a simple, doable step you can take to address the problem.

Why the Daily 5 POC (point of contact) is an insanely powerful habit that can generate extraordinary results for your company.