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Two Key Realities of Pursuing Big Revenue Goals

Eleanor Beaton

Mikey Musumeci is a slightly-built, bespectacled 26-year-old who looks like a harmless mathlete. But he is in fact a world champion Brazilian Jiu-Jitsu fighter who can choke hold his opponent to submission in seconds.  Much of Mikey’s life is mundane and boring. He wakes up at the same time every day. He eats the same … Continued

5 Insights From a Mega Revenue Month

Eleanor Beaton

January was the single biggest revenue month in Safi Media’s history. This article presents key insights and data defining that success.

Case Study: Message Clarity with Cynthia Mason

Carla Sorrell

As a result of implementing the Preeminent Positioning Strategy in 2021 — strengthening her niche, messaging and market position — Cynthia saw an immediate ROI. She achieved 40% revenue growth DESPITE the pandemic-induced downturn in demand for corporate sector trademarking services.

How Transparency, Non-Conformity and Delaying Revenue Helped One Woman-Led Company Build A $2.2B Valuation

How Transparency, Non-Conformity and Delaying Revenue Helped One Woman-Led Company Build A $2.2B Valuation

Eleanor Beaton

“Know the rules well, so you can break them effectively.” Dalai Lama XIV This is a detailed deconstruction of the Deciem sales and marketing strategy that helped the woman-led, Canada-based skincare company generate $460M in sales in 2021, a $2.2B market valuation and a fervently loyal customer base whose word of mouth advertising has helped … Continued

20 Women Thought Leaders

20 Game-Changing Women’s Voices

Carla Sorrell

Big, bold voices are being built from every angle, and the more we share our lists, the more we will diversify the scope of women thought leaders changing the world. These 20 women are re-evaluating their industries with bold ideas, original strategies and deeply practical tools.