How Patriarchy Threatens Women’s Safety in Business
Carla Sorrell
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This article outlines the key thoughts, insights and experiences taken from a live roundtable about how patriarchy and women in business.
What Prevents Women Entrepreneurs From Earning More and Working Less?
Eleanor Beaton
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Working capital is critical in financing growth, and women entrepreneurs have disproportionately low access to working capital, despite the fact our businesses are often more profitable than our male-owned counterparts.
5 Insights From a Mega Revenue Month
Eleanor Beaton
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January was the single biggest revenue month in Safi Media’s history. This article presents key insights and data defining that success.
Case Study: Message Clarity with Cynthia Mason
Carla Sorrell
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As a result of implementing the Preeminent Positioning Strategy in 2021 — strengthening her niche, messaging and market position — Cynthia saw an immediate ROI. She achieved 40% revenue growth DESPITE the pandemic-induced downturn in demand for corporate sector trademarking services.
How Transparency, Non-Conformity and Delaying Revenue Helped One Woman-Led Company Build A $2.2B Valuation
Eleanor Beaton
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“Know the rules well, so you can break them effectively.” Dalai Lama XIV This is a detailed deconstruction of the Deciem sales and marketing strategy that helped the woman-led, Canada-based skincare company generate $460M in sales in 2021, a $2.2B market valuation and a fervently loyal customer base whose word of mouth advertising has helped … Continued
20 Game-Changing Women’s Voices
Carla Sorrell
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Big, bold voices are being built from every angle, and the more we share our lists, the more we will diversify the scope of women thought leaders changing the world. These 20 women are re-evaluating their industries with bold ideas, original strategies and deeply practical tools.
Why is “7 Figures” a Worthy Goal for a Woman Entrepreneur?
Eleanor Beaton
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$1M+ in revenue is a worthy goal that — through its pursuit, not necessarily its attainment – has the power to transform you and your business, allowing you to embody more of who you truly are, and unlock more of your most impactful innovations.