One of the big things that drains energy for me is TASK SWITCHING. Doing too many types of things in a single day. I noticed that when I had a day with lots of task switching, really high-value activities – like a podcast interview, for instance – felt like distractions because my brain was tired. Here’s how I changed my schedule to optimize my time.
For each and every piece of content I create EVER, I first force myself to answer this question: “what is the ONE idea I want to convey here?” Choosing the ONE IDEA you want to convey will help you be much clearer in your content. And the clearer you are, the easier it will be to build an audience of BUYERS.
If growth means more pain and overwhelm, you won’t do it. You will come up with a lot of smart-sounding reasons for why you shouldn’t grow, but those reasons will likely be BS half-truths that mask the legit fact that…Entrepreneurs don’t grow into pain. They avoid pain like every other sentient being. I share a simple process to help you take the pain points that are currently blocking your growth.
Whenever I grill listeners of my show, Power + Presence + Position on what they like about the show, they tell me the same thing over and over: your solo episodes. Turns out, while many of my listeners listen to every show, there is a segment of my audience who will only listen to my solo episodes.
In a couple of months I will cross the five hundred episode milestone for the Power + Presence + Position podcast. The show has proved to be an extraordinary ASSET for my company, and for me personally. Here’s the first of three insights I have learned from my career as a podcaster that will help you create stronger content in any format.
If you want to remain an overworked consultant, keep “managing your time”. But if you are genuinely committed to building a business that delivers Cash, Influence and Autonomy, then you need to stop “managing your time” and instead focus on building the assets that set you free.
A few years ago I experimented with a complicated, labour-intensive and energy-draining “program launch” tactic. It was working very well for some people so I figured we’d give it a try. It both worked and didn’t work. Yes, we made sales, but I was personally so burned out at the end of each launch I had to take a break.