In this post I will share the two major forces shaping the world of your business in Fall 2021 and how to prepare and protect yourself AND capitalize.
Side note: I’m leading a free webinar next week where I will dive further into these two macro forces….I know it’s July and crazy hot but I strongly recommend you pull yourself from your sangria and Elin Hilderbrand novel and attend.
Moving on.
Force Number 1: The ridiculous amount of cash in the economy right now.
Buyers are FLUSH with unprecedented amounts of cash right now and it’s yours for the taking.
I have been telling you about the massive amount of money that US, UK, Australian and European households accumulated in the last year.
For instance — Canadians amassed $212 billion in savings last year, compared to $18 billion the year before. That is a 1078% increase in savings, FYI. It’s mind boggling.
The money has come from two places — first, the shutdowns meant there were less places to spend, so we didn’t. Second, many governments injected a ton of stimulus into the economy.
(Sure, our kids will be taxed to the eyeballs their entire working lives to pay for all that stimulus, but that is a rant for another day.)
My main point here is — buyers are flush with cash. If you don’t have a plan to systematically relieve those buyers of their cash a) you can bet your butt your competitors are and b)you are missing what could be the single biggest opportunity of your entrepreneurial life.
And the clock is running out for you because of….
Force Number 2: The Great Resignation will mean you can expect your competition to double in the next 12 months.
Have you heard about The Great Resignation? In short, millions of workers around the world are quitting their jobs because of the stress and weirdness of the last year and a half.
Some will move to other jobs that meet their needs better. Many others will pursue their dream of starting a business because as we all know, building a business you love and making great money doing it is extremely easy and non-stressful.
LOLOLOLOLOLOLOLOLOL.
Anyhoo…
If you are a marketing consultant, copywriter, HR consultant, leadership coach etc etc you can and should expect to face serious competition from newbie entrepreneurs who are quitting Corporate America, starting new businesses and…because they don’t understand pricing strategy yet, will likely underprice you by a factor of anywhere from 2-4 times.
If you lack a clear niche, a compelling offer and a strong message, you’re basically positioned as an overpriced incumbent.
Join me next week for a 90-minute live training where I will walk you through my DRT Method that will ensure you:
- Position your business properly so you don’t lose an ounce of market share to underpriced neophytes;
- Craft a clear plan to stand out from a crowd of competitors that is about to double in size this fall once the sea of aspiring entrepreneurs return to work from their banked vacation days;
- Start transferring YOUR SHARE of that cash stockpile from wherever it is right now into YOUR business checking account.
It will be real and raw. It will be fun and practical. So get thyself registered tout suite.
Want More?
- Book a Debrief call with my team. We are very good at pinpointing the ONE THING that will drive the lion’s share of your growth.
- Uncover your niche by attending the Niche Down, Cash Up Masterclass
- Listen to Podcast Episode 433: The Coming “Pent Up Cash” Extravaganza