It’s a basic rule of entrepreneurship.
You have to sell things.
Selling is one of the most important activities that happens in your business. But you might be telling yourself the following:
- I’m uncomfortable selling.
- I don’t like the selling process.
- I hate being sold to.
- I don’t want to be salesy.
According to research from Paypal, 47% of women who own a business started it out of passion. 55% of American women entrepreneurs got in the game because they wanted to have more work life balance.
In the study, exactly zero women entrepreneurs said they started a business because they loved to sell.
And that’s a big problem.
How You Think About Sales Impacts Your Revenue
How you think about something influences your actual results far more than you realize.
Extreme example: in one Stanford study of more than 60,000 adults, researchers found that people who thought they exercised less than their peers actually died younger…regardless of how active they were.
Meanwhile, people who thought they exercised more than their peers lived longer…even if they were actually getting out-exercised.
How you THINK about what you do has a huge impact on your actual results.
That’s why every women entrepreneur needs to actively manage her mindset around sales.
Here are 3 critical mental shifts to alter how you THINK about selling…so you can sell more.
1. Get CURIOUS “being sold to.”
I had a conversation this week with a woman who wanted us to help her craft a LinkedIn direct messaging strategy to book sales consultations.
She told me she deletes every single LinkedIn message she gets from people who invite her into a sales consultation.
Can you see how this might be a problem?
She wants to GET something that she won’t GIVE.
Don’t worry, I’m not suggesting you need to say “yes” to every sales meeting. But observe how a lack of openness to the sales processes generally may be shutting you down.
2. Stop overcomplicating.
A brilliant professional who left her 6-figure salary to start her business asked us for our assessment on why she hadn’t yet closed any sales.
She wanted a deep analysis of her marketing materials.
I asked her how many offers she had made in the last 3 months. The answer: 3.
It’s easy to overcomplicate the sales process. We often overcomplicate things that are uncomfortable…so that we don’t have to actually do them.
If you want more sales, you need to make more offers.
In fact, a powerful practice to help you sell more TODAY is to make an offer each and every day. The only two skills you need to get started is the ability to have a conversation or write an email.
3. Mind your own business in order to grow your company.
You might feel uncomfortable selling because you’re afraid people will get “mad” or stop liking you because you asked for a sale.
Let me repeat this: you are afraid people will dislike you because you asked for a sale.
And you know what? You are 100% right! There are people in this world who will dislike you for asking for a sale.
There are also people who hate puppies.
What those people think is none of your business. Your business is your business.
I can’t overstate these two points enough:
How you THINK about sales has a huge impact on your actual sales results.
That’s why every women entrepreneur needs to actively manage her mindset around sales.
These 3 critical mindset shifts are a great starting point.
If you are READY to make the powerful internal shifts required to build and scale your business, then schedule a FREE strategic growth consultation with our coach team.
You can use this powerful consultation to:
- lay out your vision,
- clarify the key obstacles to growth and how to overcome them
- Pinpoint the specific actions you must take in the next 90 days to accelerate growth.
To apply for a strategic growth consultation, click here.