Do you dream of building a seven-figure business without a big team? Is it even possible to do it alone? Eleanor’s guest this week is a solopreneur who doesn’t have any employees and doesn’t consider herself a leader, but she’s built a seven-figure business doing what she loves, and she’s here to share her journey with us.
This week, Eleanor is joined by award-winning copywriter, founder of Talking Shrimp, and author of Tough Titties: On Living Your Best Life When You’re the F-Ing Worst, Laura Belgray. Laura has cracked the code on using email to generate over a million dollars in annual sales, and in this episode, she gives you the fundamentals of email marketing and her secrets for crafting compelling emails your audience can’t wait to read.
Listen in as Laura reveals how she built her seven-figure solopreneur company from scratch using email. She breaks down the keys to consistently growing her email list, what she writes about in her emails, and her top tips for turning your email list into a powerful sales engine.
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Today on Woman Owned:
- A breakdown of Laura’s business and her Woman Owned story.
- How Laura went from writing TV promos to building a seven-figure email-driven business.
- The power of emailing your list three times per week to boost sales and engagement.
- Why Laura believes specificity is her superpower in writing.
- The key to building a loyal audience who buys from you.
- 2 things Laura does to consistently drive email opt-ins and list growth.
- How to use “soft opt-outs” to retain subscribers during heavy promotion periods.
- Why giving testimonials and guesting on podcasts can lead to explosive list growth.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Tough Titties: On Living Your Best Life When You’re the F-Ing Worst by Laura Belgray
- Check out Laura’s freebies and resources here!