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Power Presence Position Eleanor Beaton | Foundations: Why You Need to Nail Your Brand Position

EP536: Foundations: Why You Need to Nail Your Brand Position

Eleanor Beaton

If you think about the most successful companies in the world, they’ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it’s reinforced by their brand promise.

Great brands aren’t invented out of thin air. They are uncovered. Your brand promise is the heartbeat of your marketing and the path to real presence in the marketplace. So, how do you articulate your brand promise and construct your company around it?

Join Eleanor this week to discover what a brand promise is, and why you need to get clear on yours. She’s walking you through the what and the how of embodying brand promise as a leader, why your brand promise provides clarity around your company’s purpose, presence, and positioning, and some powerful examples of brand promises that are working in the marketplace today.

Do you want to know the secrets to building a 7-figure business? If you’re stuck relying on your labor to make money, then we’ve got a solution for you. Join Eleanor on Wednesday, 25th January, 2023, from 12pm to 1:30pm ET for a free masterclass that will show you how you can leverage the power of your intangible assets and scale with asset thinking. Click here to register!

Today on the Power + Presence + Position Podcast:

  • What a brand promise means.
  • Why it’s essential for you as CEO to get clear on your brand promise.
  • 6 businesses that are nailing their brand position.
  • How to develop your brand voice.
  • The difference between brand tactics versus a brand promise.
  • How to uncover your brand promise.

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