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Case Study: How to Create a $500K Offer

Eleanor Beaton

The scalable offer Moe Carrick designed with Safi Media has generated close to $500K USD in sales in an 18 month period. The company is on track to surpass $1M USD in revenue in 2022. After decades of being the lynchpin of her company, Moe’s business is now truly scalable and capable of running without her.

sell-more

How To Sell More By Choosing Clear Over Clever

Eleanor Beaton

When I show up with clarity, I honour the people I am selling to. I treat my audience as the equals they are, rather than slightly dazed sheep who need me to “tell them what to do.”

growth strategy

Subtraction as a growth strategy

Eleanor Beaton

My boundary is that I will not create an offer that can’t be a 7-figure revenue stream. That one sentence sums up Safi Media’s growth strategy. Go deep and be excellent at the few things you take on.

The leadership skills required to build a business

Eleanor Beaton

One of the big things that drains energy for me is TASK SWITCHING. Doing too many types of things in a single day. I noticed that when I had a day with lots of task switching, really high-value activities – like a podcast interview, for instance – felt like distractions because my brain was tired. Here’s how I changed my schedule to optimize my time.

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