Here is a simple law about service businesses: the results you achieve have less to do with how good YOU are…

And a LOT to do with how good your clients are.

Mastery in business happens when you understand that scaling is about subtraction and then multiplication…always in that order.

Scaling your service or consulting business is NOT about expanding what you do. It’s about refining what you do.

Your ability to be CLEAR is perhaps the single highest revenue-producing activity you can cultivate as a leader.

Your ability to be CLEAR is perhaps the single highest revenue-producing activity you can cultivate as a leader.

I have learned that when you put your REVENUE GOAL at the centre of your business…And make all your plans around how to accomplish that one, centered money goal. You can easily end up creating a business that depends on your hustle.

The single most important thing in marketing is that you are CLEAR. By this I mean that you are deeply precise and CLEAR about: Who you serve, What you stand for, The practical problem you solve for your clients, Your values.