I LOVE it when people I respect share details of their “year in review”. So I decided to do an epic “Half-Year in Review” post where you will discover the 20 projects I accomplished in the business in the first half of 2021.

I’m not saying abandon the big platforms altogether. I’m saying…don’t let your livelihood be collateral damage in the Instatok wars. First off, you need an email list — arguably the most valuable marketing asset in any business. Second off, you are going to need to cultivate and project a persona and brand that is way more interesting than the hordes of Instatok finger pointers.

My post from Tuesday about how I spend my time got a lot of questions and feedback, so I thought I would share a breakdown of how I spent my time this week

Marketing beneath you is dumb and damaging. I see entrepreneurs marketing “beneath” them all the time

The 3 calculations I personally use to help me grow the things that matter.