Why the Daily 5 POC (point of contact) is an insanely powerful habit that can generate extraordinary results for your company.

“Know the rules well, so you can break them effectively.” Dalai Lama XIV This is a detailed deconstruction of the Deciem sales and marketing strategy that helped the woman-led, Canada-based skincare company generate $460M in sales in 2021, a $2.2B market valuation and a fervently loyal customer base whose word of mouth advertising has helped … Continued

Safi Media is introducing a series of business case studies. These are long form, in-depth stories that will take you behind the scenes with women who we know you’ll be able to relate to — interesting, dynamic, successful women entrepreneurs. 

In this blog post, we are exploring one of the most powerful forces driving the global economy: WOMEN BUYERS. Whether you sell B2B or B2C, high-end furniture, SAAS, life coaching, or books, Chances are that WOMEN are often making the decision to buy from you or not. Knowing how to connect with, build trust with, and most importantly RESPECT women buyers is really important if you want to sell to them. And trust me. You want to know how to sell to them.

Everything you need to know about building a powerful personal brand from women’s business coach Eleanor Beaton, in one complete guide.

Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.

If you are concerned about the impact the Coronavirus might have on your business, keep reading. The best DEFENSE against any business turmoil is… A strong OFFENSE. How do you create a strong offense in business? Killer marketing. NOW is the time to show up for your audience, fans, customers and prospective customers. TODAY is … Continued