Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
If you are concerned about the impact the Coronavirus might have on your business, keep reading. The best DEFENSE against any business turmoil is… A strong OFFENSE. How do you create a strong offense in business? Killer marketing. NOW is the time to show up for your audience, fans, customers and prospective customers. TODAY is … Continued
It’s a crime really. I’m talking about the epic amounts of time you waste not doing the things you know you must do… Putting off difficult conversations. Holding off from marketing yourself online. If there’s anything these past few Corona virus-filled weeks have taught us, it’s this: The seeds you didn’t plant yesterday aren’t bearing … Continued
I will never forget the moment I switched from being a “freelancer” to being a CEO. I had just wrapped up a consulting gig with a celebrity client. The money was great, but the work was demanding. I had spent literally ALL my time over a 4-month period delivering on the contract. I was so … Continued
I see this all too common fear hold MANY brilliant entrepreneurs back from marketing and selling effectively. They’re trapped by the belief that if they market their products, services (or THEMSELVES) frequently, they will BOTHER people. If this is YOU, listen up. On this bitesize episode of Fierce Feminine Leadership, I share: How the fear … Continued
Repeat after me, fierce one: “It is OK to want to be recognized for my work.” Wanting recognition for the things you do — the impact you are having, the people you are mentoring, the important projects you are driving – does NOT mean you are a bad person. It means that you are a … Continued