One of the biggest fears entrepreneurs face is that their offers won’t sell, and it’s not an entirely irrational fear. Eleanor hears from many entrepreneurs who experience low or no sales, and while it’s frustrating and disheartening, it’s also quite normal for business owners to get it wrong sometimes. This is where the discipline of … Continued

As an ambitious, high-achieving leader, you’re likely in the habit of setting goals. However, it’s also highly probable that you don’t always achieve them. Why is that? Is it a lack of discipline or motivation? Are you aiming too high or too low? Do you need to be setting different goals altogether? Turn to social … Continued

It’s rare to find entrepreneurs who are truly thrilled with their sales conversion. Even the most smart and successful founders would love to be able to increase their sales conversion, and it all  boils down to setting up your business ecosystem in a way that maximizes your ability to do so. So, why isn’t your … Continued

At best, social media platforms are fun, vibrant, and high energy. At worst, they are crowded, loud, and overwhelming. As a result, even the most brilliant and experienced women founders struggle to figure out how to use them effectively to drive legitimate business results, feel exhausted, and aren’t seeing ROI from their efforts. It might … Continued

If you want to experience growth in your business without overworking, having to hire more team members, or come up with new offers, all while you as a leader have more open time in your schedule than ever before, you need to practice the art of deep niching. People think they know what niching down … Continued

You might have heard the term, “The riches are in the niches” thrown around in business. But what does that really mean for you as CEO of your company? And why is it so effective at speeding up the flow of money and sales velocity? Finding the riches in the niches is all about taking … Continued

If you think about the most successful companies in the world, they’ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it’s reinforced by their brand promise. Great brands aren’t invented out of thin air. They are uncovered. … Continued