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The Ultimate Guide to Scaling a Service-Based Business

Eleanor Beaton

After a decade of interviewing CEOs, working with women entrepreneurs, and building my own 7-figure business, I can say with certainty that there’s a deeper reason you started your service-based business: to make money and a difference in the communities you serve.

The myth that delegation saves time

Eleanor Beaton

One of the biggest myths about effective delegation is that it saves time in the short term. In my experience, this is often untrue. Delegating saves time in the LONG TERM.

Marketing secrets from the Bible

Eleanor Beaton

Success leaves clues, ladies. So let’s set faith and religion aside for one moment to analyze the storytelling structure of The Bible. Because the Bible’s storytelling structure is completely genius. And learning how to be a better storyteller can help your marketing AND communication immensely.

Stop being “Marketer of the Month” for your competition

Eleanor Beaton

I made a crucial and costly mistake that would end up sending dozens of would-be buyers directly to the coaching offers of my competitors. I failed to make consistent strong offers to work with me. Make strong offers and make them regularly.

How to handle people talking negatively about you

Eleanor Beaton

People talk way more trash about women than they do about men. One study from researchers at the University of Amsterdam found that not only do female political candidates receive less media coverage than their male peers…But the small amount of coverage they DO receive is much more likely to be negative, or damaging to their “viability” as a candidate.

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