If you want to drive huge profits in your business, you must focus on retention. Eleanor’s guest this week is a personal development powerhouse who has nailed down what is necessary to drive industry-leading client retention rates, and she’s here to give you a masterclass in advanced retention strategy.
Tracy Litt is a former HR executive who took the leap from corporate to the woman-owned world to build her personal development empire. Her company, The Litt Factor, rapidly crossed the seven-figure mark, a move Tracy says largely came from their outrageous retention rates. Her approach to client retention is what elevated her company into the top 1% of woman-owned businesses, and you get to hear exactly how she did it today.
In this episode, Tracy breaks down her four-step client retention strategy that catapulted her company across the seven-figure mark. She offers her thoughts on what being in the woman-owned world means to her, the importance of showing up as a regulated leader for your clients, as well as practical, actionable tips and the internal work required to be the kind of business owner capable of leading insane retention rates.
Enhance your growth with exclusive tools and bonus content! Subscribe to the Woman Owned newsletter for access to unique trainings and resources available only to our subscribers. Click here to join!
Today on Woman Owned:
- Tracy’s woman-owned story.
- How Tracy’s business is structured.
- The power of becoming a woman who doesn’t believe anything she thinks.
- Tracy’s approach to ensuring an excellent client experience.
- Why you must focus on client retention if you want to drive huge profits.
- How Tracy navigates fear.
- What being in the woman-owned world means to Tracy.
- How Tracy shows up as a regulated leader for her clients.
- Tracy’s four-step framework for driving industry-leading retention.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Tracy Litt: Website | LinkedIn | YouTube
Take Tracy’s free Ascension Assessment!
Dear Fear, It’s Not You, It’s Me – Tracy Litt’s TED talk
Marianne Williamson