Do you dream of turning your expertise into patented products that generate millions in revenue? Are you thinking about making a pivot into a totally new industry? Do you have fresh ideas for innovating a product or service we’ve all used before? In this episode of Woman Owned, Eleanor brings you an in-depth case study of how one woman did exactly that.
Amy Jordan, former Marvel Studios executive turned pilates entrepreneur, shares her journey of transforming her ideas into patented inventions that have generated multiple millions for her company, WundaBar Pilates. She takes us through the process of uncovering her inventions, patenting them, and the resources she poured into turning her ideas into reality.
If you’re looking to turn your knowledge into assets and transform from a service-based entrepreneur to an inventor, this episode is a must-listen. Amy shares her journey of invention, from sketching out her first prototype on a plane to bringing it to life, how she retained her clients through a major rebrand, and how her perseverance, creativity, and innovation saved her pilates empire during the pandemic.
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Today on Woman Owned:
- How Amy transitioned from entertainment executive to pilates entrepreneur.
- The process Amy used to uncover opportunities for innovation in the pilates industry.
- Why Amy decided to patent her inventions and the steps involved in the patenting process.
- How patented technology allowed Amy to scale her pilates business to multiple millions in revenue.
- The impact of COVID-19 on Amy’s business and how it inspired her latest invention, the WundaCore.
- Amy’s advice for aspiring inventors looking to bring their ideas to market.
- The personal growth and leadership lessons Amy learned through her entrepreneurial journey.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
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- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- Big Magic by Elizabeth Gilbert