When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. But sometimes what worked brilliantly last year becomes a millstone around your neck, dragging down revenue and draining the joy from your work. The real question isn’t whether you need to change. It’s whether you’ll make decisions based on data or desperation.
Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that transformed everything.
If you’re feeling stuck in your business or sensing that something needs to change, this episode is your roadmap to transformation. Listen in to learn the exact customer insight process Meredith used to re-engineer her business model, how she went from losing $20,000 to generating $45,000 in monthly recurring revenue within seven months, and why customer journey mapping is the “hill she’ll die on” as a business strategy.
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Today on Woman Owned:
- Why you can’t be in business for the long haul if you’re not truly energized by who you serve.
- The annual customer journey mapping process that sustains seven-figure growth.
- Meredith’s specific interview process that uncovered game-changing customer insights in just three weeks.
- Why narrowing your focus to one customer segment can actually accelerate growth.
- How they went from $20K in the red to $45K recurring monthly revenue in 7 months.
- The critical difference between guessing and data-driven decision making in business pivots.
- What questions to ask leads versus existing customers for maximum insight.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.
- Get my free ebook, How To Know When Cutting Back on 1:1 Client Work Makes Sense here.
- If you’re ready to start delegating more effectively, grab The CEO Handoff System: Your 30-Day Quick Start Guide!
- How to Write a Grant: Become a Grant Writing Unicorn by Meredith Noble
- Grab Meredith’s Customer Journey Mapping SOP!