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Woman Owned with Eleanor Beaton | How Doing Less Catapulted Her PR Agency to $1M+ in Revenue feat. Renee Warren

How Doing Less Catapulted Her PR Agency to $1M+ in Revenue feat. Renee Warren

Eleanor Beaton —

Have you ever wondered how to scale an agency to seven figures without building a massive team or sacrificing profit margins? 

In this episode, Eleanor sits down with Renee Warren: award-winning entrepreneur, speaker, author, and founder of the PR agency We Wild Women. Renee shares her incredible journey from starting a restaurant at age 17 as her foray into entrepreneurship to building a highly successful PR agency, and she reveals the key decision that allowed her agency to experience hockey stick growth in both revenue and profitability.

Tune in this week to hear how, by doing less, Renee and her partner were able to streamline operations, boost team morale, attract bigger clients, and ultimately catapult their PR agency to over a million dollars in revenue. Renee also shares the ups and downs of her entrepreneurial journey, and discusses the valuable lessons she learned along the way.

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Today on Woman Owned:

  • How focusing on a single profitable service offering can lead to explosive growth.
  • Why tracking team utilization and labor efficiency is crucial for profitability.
  • The importance of having clear service boundaries.
  • How treating your company as its own client can attract bigger and better clients.
  • The growth opportunities that can come from openly acknowledging industry shifts.
  • How going through entrepreneurial challenges and failures builds resilience and knowledge.

Resources Mentioned:

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