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EP231 How to Appeal To People Who Aren’t Like You with Kelly McDonald

Eleanor Beaton
Eleanor Beaton
EP231 How to Appeal To People Who Aren’t Like You with Kelly McDonald

Originally from Milwaukee, Kelly McDonald is one of the top experts in marketing and consumer trends in North America. She has worked with prestigious clients like Subaru, Toyota, Harley Davidson, and Nike. She was one of the most booked speakers in 2014 and the first in the 26 Hot Speakers list in the U.S. She has also been featured in CNBC, Forbes Magazine, and CNNMoney.


Aside from committing to 80-100 speaking engagements per year, she is also the author of the books How to Market to People Not Like You and Crafting the Customer Experience for People Not Like You.  Kelly’s most recent book, How to Work With and Lead People Not Like You, ranked number one in the Business Book Bestseller list.


Kelly joins me on today’s episode to share some simple and practical advice on how to appeal to people not like you. She also shares how to discover what other people value, how working with somebody who’s different can improve your business and processes, and how her top organizational hack “Client First” impacts her mindset and, ultimately, her business.


“If I can figure out what you value, I promise you that I can figure out how to get into your heart, your mind, and your wallet.” – Kelly McDonald


Today on the Fierce Feminine Leadership Podcast:


  • Where Kelly’s fascination about “people not like you” stemmed from
  • The premise of the “Not Like You” book series
  • A powerful tool for finding consumer insights
  • Most common marketing mistakes entrepreneurs make that alienate people who are not like them
  • Why your friends and family don’t make a good focus group panel
  • Why marketing and advertising are not subjective fields
  • The significance of the source, specificity, parameters, and gathering feedback
  • The biggest mistake of leading and working people who are not like you


Kelly’s Advice for Fierce Feminine Leaders:


  • It’s okay not to like the people you work with.
  • The value of working with people not like you is greater than the struggle.
  • Be someone who is easy to work with.
  • The ability to say yes is a game-changer.
  • Understand the mistakes you made on your own and try to fix them.


Connect with Kelly McDonald:





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