Skip to content

EP255 Why You Need to Nail Your One Liner

Eleanor Beaton
Eleanor Beaton
EP255 Why You Need to Nail Your One Liner

One of the most common questions people ask is, “What do you do?” Many entrepreneurs don’t have an answer ready since you don’t likely have a well-defined job description as a business owner. Or if you have a job description prepared, how sure are you that your reply is short enough to be remembered but also long enough to include all the necessary information there is to know about what you do?

On this episode, I’m going to talk about the importance of knowing and nailing your one-liner. I’m going to share what a one-liner is designed to do, its uses and significance, and the three key components to remember when crafting a one-liner.


“If you can’t have a strong voice to advocate for who you are, what you believe in, what you do, and the value you bring to this world, how can you expect other people to see it if you can’t articulate it?.”


Today on the Fierce Feminine Leadership Podcast:

  • What a one-liner is
  • Why you don’t want to have a complicated one-liner
  • Why it’s essential to include who your target market is in your one-liner
  • How to paint a picture in the mind of people
  • How to create space for questions as you focus on the result
  • Examples of one-liners


Tips for Creating a One-Liner:

  1. Identify your target market.
  2. Select a core message and use word pictures.
  3. Make things a little more mysterious by describing the result, not the process.



Find Your Voice. Change Your World!


Do you want to be a confident, influential leader that others highly look up to and promote in your industry? If you aspire to have your voice and your message heard as a respected influencer, do not miss this 3-day leadership retreat Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World that’s happening on March 23, 2018 in Phoenix, Arizona!


Grab your tickets today by registering at


Dial Up Your Impact, Influence, and Income in 2018        

       Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!


Set Your Ideas and Earning Power in Motion!

Are you a powerhouse woman entrepreneur and ready to build a 7-figure foundation for your business? Get ready for this year-long development program where you can learn leadership strategies, develop accountability, and receive customized business support. Visit for more details.


Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 


And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit