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EP314 Unconscious Bias — This is So Embarrassing

Eleanor Beaton
Eleanor Beaton
EP314 Unconscious Bias — This is So Embarrassing

Do you ever wonder about the underlying factors that contribute to your promoting someone? Or what leads you to trust another colleague more than another? While there are various answers to these questions, it is no surprise that our preconceived beliefs and notions that have been deeply ingrained in us inevitably influence how we see others and our circumstances.

On this episode, I dive into the five different unconscious biases that people, including myself, commonly commit. I humbly share how I showed unconscious bias in the past as an example of how we have these biases no matter how hard we train to stay away from them. I also explain the significance of seeing these biases so we can bring them to light and determine how we can change them for the betterment of ourselves as well as our company culture.


“There are two types of people in the world – those who walk around with unconscious biases and those who lie about them.” – Eleanor Beaton


Today on the Fierce Feminine Leadership Podcast:

  • What unconscious bias is and how it impacts how we perceive others and make decisions
  • A distressing story of how unconscious bias persists even if you decide to stand guard against it
  • No one is immune to unconscious bias
  • Why I’m shining a light on my own unconscious bias
  • The best you can do when you encounter unconscious bias
  • Four more gaffes that many women have made in their career
  • How prone you are to the “Tall and Attractive Bias”
  • Explaining the “Affinity Bias” and practical examples of our inclination to affinities
  • The “Conformity Bias” that most parents warn their children about
  • Shedding light on the “New Mothers Can’t Focus Bias”
  • The challenge to do better and create a real sense of diversity


Fierce Leadership Quotes:

  • “Our unconscious biases have a major impact on our ability to receive information and make sound decisions.” – Eleanor Beaton
  • “When it comes to unconscious bias, no one – and I repeat – NO ONE is immune.”  – Eleanor Beaton
  • “The best we can do when we encounter bias is to recognize it and shine a light on it in a way that allows the perpetrator of unconscious bias to maintain his or her dignity.” – Eleanor Beaton


Resource Mentioned:


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