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EP333 Do NOT Make This Classic Branding & Messaging Mistake

Eleanor Beaton
Eleanor Beaton
EP333 Do NOT Make This Classic Branding & Messaging Mistake

Many entrepreneurs dream of attracting high-end clients, but what many do not realize is how their messaging and branding may be the difference between attracting those clients – and pushing them away. The way you articulate your message, the way your message makes others feel, and the way you position your brand makes a huge impact on your ability to attract the clients of your dreams.


On today’s episode, I share one of the biggest mistakes entrepreneurs make when trying to position themselves as a preeminent leader. I explain the difference between constructive messaging and destructive communication and how destructive communication can actually generate negative emotions toward your brand. I also explain the three levels of client-focused messaging and how to use these levels to position yourself and your brand as the preeminent leader in your industry.




“The key to establishing yourself in that premier position – that top position – is to demonstrate to your client that you understand their problem.” – Eleanor Beaton




Today on the Fierce Feminine Leadership Podcast:


  • How destructive communication generates negative emotions toward your brand
  • The difference between being focused on your competition versus focusing on your client in your marketing and messaging
  • The difference between destructive messaging and constructive marketing
  • The three levels of client-focused messaging that help you elevate your brand
  • How focusing on deeply understanding your client instead of your competition helps you forge deeper connections and position yourself as a preeminent leader






Position Yourself in a Category of ONE


Do you want to be recognized as the preeminent expert in your industry, solidify your reputation as an entrepreneur, and begin landing high-end clients? Join me on April 17, 2019, in Halifax, Nova Scotia, Canada for The Preeminence Strategy Workshop.


You will work directly with me to:


  • Learn the psychology of high-end clients so you can get clear on what you must demonstrate for them to buy from you
  • Learn the 3 Message Pillars you need to focus your marketing on to gain the respect you deserve and solidify your reputation as the top-tier expert in your industry
  • Create a customized, high-level strategy to reposition your business into a Category of One


Are you ready to stand out from the competition? Ready to position yourself in a Category of One? Want to start working with more high-end clients in 2019?


Head over to to register for The Preeminence Strategy Workshop.


Space is limited so claim your ticket today!




Join Me for Your Million Dollar Message Retreat


Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth – you need a powerful, clear message that positions you as the preeminent expert in your field.


You need a Million Dollar Message.


So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat – the premier 3-day workshop for powerhouse women entrepreneurs.


This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.


To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit


Spots are limited – so grab your tickets today!




Join the Exclusive Incubator Program!


Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program – the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to to learn more about The Incubator Program and submit your application today!




Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 


Own Your Power. Become Preeminent.

Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do – and are willing and able to pay for the important, valuable work you do?

Then, fierce one, you need a Category of One Call.

It’s time to scale up your preeminence. It’s time to attract the clients you deserve. It’s time to position yourself and your business in a Category of One.

So if you’re ready to make this year your year; if you’re ready to claim your power and achieve the next level of success – visit to schedule your appointment today!