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EP340 The Halo Effect

Eleanor Beaton
Eleanor Beaton
EP340 The Halo Effect

Niching has been a hot topic for many entrepreneurs. Some of them avoid it while others have no idea as to how to go about it. Knowing that there are many big companies and sought-after brands out there who have particular niches, it is undeniable that niching is something to take seriously because it tremendously impacts how you market your business.

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Today, I share a powerful tool called the Halo Effect that allows you to make compelling decisions about how to promote and communicate your business to your market. I discuss two major beliefs that prevent people from niching as well as how thinking about niching in the wrong way can tremendously impact your ability to take action. I also share how the success of some big and popular brands and personalities are attributed to this strategy as well as the most significant question to ask yourself beyond simply “What’s my niche?”


“If you are known for one thing, positive impact begins to spread.” – Eleanor Beaton 


Today on the Fierce Feminine Leadership Podcast:

  • A frustrating challenge for mission-based business
  • Examples of different ways to niche
  • A powerful multiplying strategy that also happens to be another way to niche
  • Why many entrepreneurs are hesitant to niche their services
  • What the Mission Marketing Trap is
  • How to avoid losing your ability to stand out
  • What is the Halo Effect and examples of what it looks like ‘in action’
  • How to leverage the Halo Effect to build brand authority



Resources Mentioned:





Join Me for Your Million Dollar Message Retreat 

Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth – you need a powerful, clear message that positions you as the preeminent expert in your field.


You need a Million Dollar Message.


So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat – the premier 3-day workshop for powerhouse women entrepreneurs.


This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.


To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit


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Own Your Power. Become Preeminent.

Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do – and are willing and able to pay for the important, valuable work you do?

Then fierce one, you need a Category of One Call.

It’s time to scale up your preeminence. It’s time to attract the clients you deserve. It’s time to position yourself and your business in a Category of One.

So if you’re ready to make this year your year; if you’re ready to claim your power and achieve the next level of success – visit to schedule your appointment today!