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EP396 Is it OK to Market Your Business During a Crisis?

Eleanor Beaton
Eleanor Beaton
EP396 Is it OK to Market Your Business During a Crisis?

Are you feeling the stress and strain of the worldwide COVID-19 pandemic? You are not alone. Our society is currently overflowing with panic and uncertainty when it comes to our daily lives — and the potential impact of this crisis on our businesses and economy. On top of being nervous about how the marketplace will be affected by COVID-19, many entrepreneurs and business leaders are also anxious about marketing their products and services while maintaining their brand reputation.

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In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.



“This current situation has only served to amplify an underlying belief that you already had.” – Eleanor Beaton



Today on the Fierce Feminine Leadership Podcast:

  • Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have
  • Questions to ask yourself to determine whether to suspend your marketing efforts
  • Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis
  • How these limiting beliefs reveal a common attitude towards women in the workforce
  • The biggest threat to your success right now (hint: it’s not COVID-19 or the economy)
  • Three current needs within society that you can help address through your brand
  • Why I decided to make my upcoming retreat virtual in light of the pandemic
  • Five specific tips for communicating with your audience during this crisis
  • The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency



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