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EP410: How to Reposition a 6-Figure Business with Jess Lorimer

Eleanor Beaton
Eleanor Beaton
EP410: How to Reposition a 6-Figure Business with Jess Lorimer

My grandpa once told me that it is a woman’s prerogative to change her mind. In every scenario and especially in business, you have the power to niche down, do a big scale do-over or reposition whenever you think you need to. Successful leaders and entrepreneurs exercise the right to change their minds.

My guest today is the perfect example of a successful entrepreneur ending one business to start another that felt more aligned with her ambitions and goals. If your business doesn’t fulfill you or make you happy, eventually it will plateau. But, being aware of your positioning and knowing when it’s time to pivot can prevent that.

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This is easier said than done because as women, we’ve been conditioned to fit in and never leave anyone behind, including customers. How do you uplevel your business and move on from your loyal following?

In today’s episode, I’m joined by sales coach and “unapologetic wealth creator,” Jess Lorimer. Jess is the founder of Smart Leader Sell and focuses on corporate sales, but this isn’t what her business always looked like. She’s sharing how her decision to take bold action came about and how she implemented it. We’ll discuss the bumps she faced along the way as well as the reasons women entrepreneurs struggle with taking massive action. If you have ever wanted to call time-out on the business you are building, this episode is for you.

Today on the Power + Presence + Position Podcast:

  • What prompted Jess to make the decision to change her business.
  • What happens when you aren’t fulfilled by the business you’re building.
  • How women are socialized not to leave anyone behind.
  • Why women hold themselves back from making major decisions.
  • The 2 different types of fear we face as business owners.
  • Why selling transparently is the least sleazy form of sales.

Resources Mentioned:

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