Speaking engagements are a powerful strategy that many women thought leaders use to help build their businesses and position themselves as the ‘go-to’ expert in their fields. Many women thought leaders have the internal compulsion to get up on stage, share their stories, ideas, insights, and message to a larger audience – but are unsure of how to make it happen. They become perfectionists, focusing on perfecting their full-length speeches before they’ve even landed a speaking gig, or they have the desire to speak but aren’t sure about what it takes to step onto that big stage.
In today’s episode, I want to share with you five insider secrets about speaking engagements that you will want to know before stepping foot on the stage floor.
5 Insider Secrets About Speaking Engagements
- The Business World Craves Women Speakers.
- Conference organizers are looking for women speakers.
- If you dream of speaking, make the internal commitment and just do it!
- Don’t Expect to Be A Highly Paid Speaker… At First.
- At first, you may need to accept free speaking gigs. Although you’re not getting paid to talk, you are getting something even more valuable: experience, reputation growth, and – potentially – new clients.
- Solve A Problem For Your Audience.
- Topics are boring. Solve a big problem for your audience.
- Find a unique angle. Tell some stories. Make sure your speech addresses a big problem that your audience is struggling with.
- Get Booked First.
- Land a speaking gig before creating your full-length speech. Work smarter, not harder.
- Create an overview, laden with benefits, then approach organizers about speaking at their event.
- Two great resources for finding speaking engagements:
- Meetup.com & Professional Associations.
- It’s All In The Title, Baby!
- Create a bold headline that focuses on the problem.
- Compelling headlines work every time.
Resources Mentioned:
If you want to learn more about how you can start using speaking engagements to grow your business, your reputation, your track record, and use it as a client attracting machine, send me an email at [email protected]. We’ll send you all the free resources to help you get on your way to becoming a powerhouse public speaker!
Love the show? Let us know!
Are you a fan of the Fierce Feminine Leadership podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave an honest review to let us know!