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Daily Harvest Founder Rachel Drori on the Art of the $43Million Deal (+ Full Podcast Transcript)

Eleanor Beaton

Daily Harvest founder, Rachel Drori, landed the legendary Serena Williams as an investor in her company, scored $43 million in funding (the biggest second-round funding deal led by a woman in 2017) AND managed to start her booming business at the SAME TIME as she started her family.

Since its launch in 2015, Daily Harvest has EXPLODED onto the health food scene. In addition to attracting the attention of Serena Williams, Gwyneth Paltrow, Olympic gold-medal winner Shaun White, and celebrity chef Bobby Flay have also staked their claims by investing in Rachel’s skyrocketing business. On today’s episode of Fierce Feminine Leadership, Rachel and I discuss:

  • HOW she landed that $43 million funding deal
  • How to select a career path that will help you build your entrepreneurial muscle
  • The top drivers that made the quick growth of Daily Harvest possible, and how you can do the same in your organization
  • How to keep your eye on the product AND the customer experience without losing track of everything else in the process
  • The impact of working with celebrity investors
  • How she balances a growing business with a growing family

Rachel is refreshingly honest about what it REALLY takes to build a rapidly scaling company. Prepare to be VERY impressed.

Listen here.

Full Podcast Transcript:

Eleanor Beaton: You are listening to Fierce Feminine Leadership. Episode #266 with the Daily Harvest founder Rachael Drori on the art of the $43 million dollar deal.

Welcome to Fierce Feminine Leadership: The Success Podcast for Women in Business. Each week we feature interviews and advice to help you step into your power and lead your way. Now here’s your, host women’s leadership expert, Eleanor Beaton.

Hello there Fierce Ones. Eleanor Beaton here. Welcome back to another episode of Fierce Feminine Leadership: The Success Podcast for Ambitious Women in Business.

And speaking of, we have a very fierce and ambitious woman in business on our show today. That’s none other than Daily Harvest founder Rachel Drori. This is a woman who founded a frozen meal subscription service. She landed $43 million dollars in second round funding last year. This was the biggest second round funding deal done by a woman in 2017, which is very exciting. And I’m not sure if you have this experience. Sometimes you’ll meet somebody new and then you know they’re impressive and then you start to kind of hear more and more of their story and you start doing the math and you’re like: ‘OK basically this doesn’t add up. You have got to be a superhuman because I’m not seeing how we both have the same number of hours of the day and you’re getting all this done.’.

Well Rachel Drori is kind of like that. Although I know that when she hears this she’s going to be like ‘what?’ Because she actually addresses that direct in the interview. It’s a really powerful part that I want you to listen up for, because what I didn’t mention is that while she’s building this company of natural smoothies, she’s also having two children. So yes, she’s got two kids under three and this happens while she’s building this wildly successful startup and she really addresses head on how she actually does that. How she makes it work and the sacrifices and choices that she’s made to ensure that it works. It’s a really great part of the interview and I’m so thankful for her for bringing it up because I think for those of you who are out there walking that path as well, putting yourself heart and soul into building a powerful business or career and you’re trying to make it work with family and so on, I think knowing that there are other women out there who are making the same tough choices, who are you know really working hard to make things happen, knowing that they’re out there I think it’s really important for all of us to help us kind of normalize that ambition.

We’re going to get into the interview with Rachel Drori here in just a moment. Before I get there I want to let you know we still have some spots available for The Leadership Lab. Of course this is our signature, eight week leadership development program for women. We focus on power, presence and position. Really helping you to step into your power, to position yourself effectively in the marketplace, both as a woman who’s working inside an organization or someone who has a startup and you’re looking to grow it and really position yourself well as a leader inside your space. And also help you to build that executive presence that is so key to helping you close deals, and helping you really inspire confidence in your team. And in people who are going, sponsors and so on, who are going to be looking to hand select that next powerhouse leader inside their organization. So it’s called The Leadership Lab. We have a couple of spots left for our new cohort which is starting in early May. So head on over to www.leadershiplabforwomen.com, and that’s where you’ll get the details. If it’s a good fit – apply. We’d love to have you.

All right. Let’s talk about Rachel Drori. She’s the founder of Daily Harvest, which is a subscription based service that delivers super food rich, clean food that is ready in just seconds, to your freezer. So here’s the deal. What would you say if Serena Williams, the greatest of all time, wanted to invest in your company. That’s what happened to Rachel. She’s a seasoned marketing executive. She worked inside Four Seasons, American Express, the Gilt Group. And she realized you know as she was building her career and always on the go, she realized it was actually difficult to find time to shop, chop, prep and create nutrients dense and delicious food for her and her kids.

Never one to compromise on nutrition for herself and her family, she set out to create Daily Harvest which is the genius Life hack for the uncompromising consumer. The brand’s mission is to provide convenient foods without nutritional compromise by turning the convenience of frozen food into healthy, whole, unrefined offerings.

A little over a year since the company went national in 2016, the startup has managed to surpass over 1 million smoothie sales. That’s a lot of smoothies. OK. Over 1 million smoothie sales. And she’s attracted high profile investors like Gwyneth Paltrow, Serena Williams (hashtag greatest of all time), Olympic gold medal winning snowboarder Shaun White and celebrity chef Bobby Flay. I cannot wait to get into the details of this interview with you. Without further ado, here is Rachel Drori. Rachel Drori, Welcome to Fierce Feminine Leadership.

Rachel Drori: Thanks for having me.

Eleanor Beaton: So we’re really excited to talk to you about your self your business, the growth. I have given our listeners a sense of your company in the intro, but I would like to hear from you. What is daily harvest and how did you get into this business?

Yes so Daily Harvest is what I like to think of it as the solve to a modern eating dilemma. We all are guilty of kind of compromising on the way that we aspire to eat because we’re busy. We’re multitasking at a rate that’s more than ever before. We’ve got so much responsibility, so many things that come up in our day. What happens is we often sacrifice our health and wellness. And this was something that was happening to me. You know, I was I was working hard, it would be three o’clock, I hadn’t had lunch yet. I was starving and I would grab the closest item. I didn’t care what it was. I was just starving and hangry at that point. So Daily Harvest is the solve to that problem, and we used frozen to solve that problem.

Eleanor Beaton: So tell me more.

So, we make one step prep, ready to blend, smoothies, ready to heat soups, overnight oats, Chia parfaits and ice cream sundaes, harvest bowls which are like these wonderful grain-free grain bowls. What we what we do is we basically make all the food that that you know you see on Instagram and that you’re like, great, if I had three extra hours in my day I would love to eat like this. Or if I had somebody else cooking for me like that would be awesome. But that’s just not the reality for most people. So we make all of those things really accessible and ready in your freezer.

Eleanor Beaton: Got it. Ok, so I’m going to dive into the growth trajectory of the business for a moment, but I’d love to backtrack a little bit. Tell us, when you look back on your upbringing, on your childhood, do you see the roots of the entrepreneur that you would become? Just take us back, because I always find it fascinating where this entrepreneurial fire started and if there were clues about that especially in your growing up years.

Rachel Drori: For sure. So the first thing to note is that they come from a family of entrepreneurs. So it’s kind of how I was brought up. If there was ever something that I wanted and you know I couldn’t have my mom would be like, we’ll make it. Like, don’t look at me, you figure it out. And just hearing my parents, both of them, you know what were then known as small businesses now would have been called startups, leaders at the time hearing them talk through their day to day challenges and hearing them talk to each other through the dinner conversation about that growth has always the seed of the passion for me. I just had always been one of those people that wants to solve problems and kind of looked at things differently. Like, if you had to like look at those personality types, I’d say my entire life I’ve probably been like, the classic outlaw. So, ignoring what other people say and doing when I want anyway.

Eleanor Beaton: I love that. So you grow up in this entrepreneurial environment. You’re encouraged by your parents to, if there’s a problem, go create the solution, which I love. And then take us through your career path in your early adulthood up to the point where you founded a daily harvest.

Rachel Drori: Yes. I’m going to start a little a little further back, but I was actually an athlete growing up. I think that that some of that kind of prepared me for the rigors and the mental fortitude that it takes to be an entrepreneur.

Eleanor Beaton: What kind of athlete? I’m fascinated by sports, loves sports, former athlete. What did what did you do and what specifically was it about that sport that helped you be an entrepreneur?

Rachel Drori: So I was a rower actually. And if you know anything about rowing and crew, it’s kind of synonyms with being a masochist.

Eleanor Beaton: Look you can’t even stand when you get off that boat.

Rachel Drori: Yeah. You know I say, that masochism continues in my life now. You know, but just having that mental fortitude that like, things are tough but just just stay focused and you can get through it. And it’s something that I definitely practiced a lot while rowing.

Eleanor Beaton: And you know it’s interesting my I have a personal trainer and she used to be the assistant director of strength training at Harvard. She trained a lot of NFL players, UFC fighters and so on and I said: ‘Shauna, when you think back you know when all the athletes, come on, who are the toughest?’ And she said: ‘the rowers because it’s like you know it’s both that it’s it’s just exhausting. And when they finish a race often they’re just their muscles are completely spent.’ So I totally I totally get it. You know it’s that kind of training and grit. When you think about your entrepreneurial journey, and I know we’re skipping ahead here but it’s just fascinating, when you think about your entrepreneurial journey, has there been a moment where you know where it was like when you finished the race and you were just like I can’t believe I’ve made it through that? Like where the grit that you learned as it were were really came to the fore.

Rachel Drori: I have those moments all the time. But you know I’d say, and this is kind of a more holistic answer than you might be looking for, but I would say, one of those things is starting a business, and having two kids in the process. It’s one of those things that I look back and I’m like, not that I’m so far away from it when I have a 1 year old a 3 year old. But you know, I look at that and I’m like whoa. Like I raised our theory my theory is a you know I was basically giving birth, days after I gave birth to my second child. And you know, I kind of started the business while I was pregnant with my first and just kind of looking back at all the different directions I was pulled in and I kind of I knew I wanted both. And I just put my head down and focused and said, you know what, I’m going to do this, I can do this, I need to do this. And I’m just going to do it and kind of look back and up from the other side of it and then think about how hard it was. And you know, it’s definitely one of the things that, I know it’s weird to say, but I think being an athlete and building that mental muscle really helps me with.

Eleanor Beaton: All right. So take us back then through the career path. So you were a rower, that kind of set the stage for creating that grit and it took us kind of back through what happened after that.

Rachel Drori: Yes, so I went to college in Philadelphia. And after that I decided I wanted to work for a brand. I wanted to work around that I believed in and I wanted to learn marketing and branding. And I reached out to an alumni from Pen who had worked for four seasons hotels. I said, you know what, are the coolest brands that I can think of, what are the most exciting customer-centric brands? And four seasons, I think you know very few people would disagree, is one of them. And I convinced her to get me a job. And I worked there for a few years and I’d say that experience has definitely informed and my anchoring of marketing and brand building in customers centricity. And you know I always like to put hospitality lense on everything that I do.

Then I went to business school, I went to business school in New York and I focused on entrepreneurship and marketing. And after that went over to Amex. I actually graduate business school in 09. Kind of an interesting year to be graduating.

Eleanor Beaton: Exactly.

But you know, landed a great job at an American Express and knowing that I wanted to be an entrepreneur, ultimately, you know, I was trying to think about what do I need for myself to feel like I have the foundation to be able to do that. And, you know, taking taking my trades these is business school. Knowing where I want to go ultimately I decided AMEX was a great place to go because there is something so important with learning consensus building and steering a really big ship and learning to navigate bureaucracy. I knew was going to be really important. So I went there it was great. I was there for a few years and then went over to GILT to something finally more entrepreneurial. So I joined the team at Jetsetter and had 12 different roles there. But that’s really where I got to  get my feet wet in the world of entrepreneurship and kind of making the unthinkable happened. Maybe the unthinkable’s not the right word. But making, just making things and making things happen. hat was was kind of the launching pad for me. And there are so many wonderful entrepreneurs that have actually come from GILT. And they fostered environment of learning on the job and going after the things that you believe in. So it was pretty great.

Eleanor Beaton: I love this idea that you share of: I knew I wanted to be an entrepreneur so I went out into the corporate world. I focused on working for brands that I loved. And I was very strategic about making sure when I was working inside these organizations where there are established systems and processes that I was learning what I needed to learn to ultimately apply to running my own business. You know I think about the accidental entrepreneurs, like myself, where that kind of intentional knowledge acquisition would have been so useful. When you look back on your career at GILT, at AMEX, at four seasons, what would you say are like the biggest lessons that you got from those environments that have helped you steer Daily Harvest so successfully.

Rachel Drori: Yes I would definitely say, Four Seasons I covered it a little bit, but the importance of brand, the importance of hospitality and the customer centricity absolutely came from that experience. And I would say a lot of that was mirrored in an American Express American Express as a service for support. You know, they do believe in customer centricity, they’re huge. So the way that they do that is a little bit differently. It’s a little bit different, but just kind of understand what that looks like at scale, I think was really helpful for me. But also, just just as far as consensus building and you know bureaucracy, as I mentioned, those are some of the dynamics that that even in a small environment, definitely exist. You know there are also things that that you can look at and you could say, OK well, you know this is one of the challenges with a big company. How do we think about this differently? How do how do we take these speed bumps and get rid of them so we can move faster? So, I’d say it took some of the pros, some of the cons and definitely kind of put them in my tool belt for later.

And then at GILT, that’s really where I cut my teeth on: here’s a problem go solve it.’ And being able to do that in a supportive environment where it was okay to fail, I think was was huge and it’s definitely informed how I’ve built the culture at Daily Harvest, but it also gave me the confidence to know that that I could I could build something.

Eleanor Beaton: So, as you mentioned your business is roughly the same age as your oldest child. Which is three at the time that we’re recording. So, I would love for you to take us through kind of that startup. You know, what are some of the key milestones as you think about your company’s journey thus far? Maybe kind of take us through the highlights and then I want to get into where the growth is coming from.

Rachel Drori: Yes, so I would say one of the the most exciting milestones for me was raising outside capital, I bootstrapped the business for about eight months and realized that I was I was choking off growth and I had to raise money. So I did it and getting those first investors and was was just a really big moment for me because you know it’s one thing to know to have something that’s working and to believe it yourself but to have others you know not only believe what you’re doing but also put their money behind it was exciting, and you know also as a single founder to have finally a board was an exciting moment for me because I had people who I could start bouncing ideas off of and really strategic partners in growing the business.

And you know I’d say, the next the next phase of it.. As I’m thinking back on it it really does tie to our rounds of funding but that isn’t by accident and I think that that’s that’s an interesting story if you’ll let me kind of meander for a bit.

Eleanor Beaton: Please do.

Rachel Drori: You know one of the things that I did is I kind of charted my fundraising goals and path before they happened. So what I did is I sat down and I said, OK, if I want to raise a really successful series A, if I want to raise a really successful series B, this is what that looks like to me. And these are the numbers, these are the metrics, that I think I need to prove to be it will have my choice in who I work with. Because that’s ultimately what I wanted. I didn’t want to have investors that I felt like I had to have, I wanted investors and a board that I was really excited to work with and felt like they were really strategic partners.

So, having that that vision of what numbers I would need to achieve, at one point to be able to raise money, I think is why the big milestones coincide with fundraising. So I’d say that first round of funding, for sure, second round of funding in conjunction with having my second child. One of the cool things there was that we went from a team of about four to a team of about 12. And I know that doesn’t sound like a big jump but it really was. For us it was, instead of picking and choosing different things that that we wanted to go after and you know always having to rationalize decision making, we were able to do more. We were able to do it faster. We were able to scale. That was really exciting to be able to take the money that we were raising and you know really invest in people and allow the business to flourish that way.

You know and for me the series B is probably the most recent big moment for us. I built the business to kind of be informed a little bit about, from my past career. You know I think one of the wonderful things that GILD did for the entrepreneurs that came out of there is you know not to their own fault but you know be in this world of e-commerce 1.0 where you know the idea was like spend a lot of money, build it really fast, and just like plow ahead. I think that the the next generation of entrepreneurs learned a lot from that and what came out of it as a bit more scrappiness, a bit more you know strategy going into how to scale and when to scale and all those things. So we had been extremely scrappy and extremely resourceful up until our series B. And the reason we raised the amount that we raised.

Eleanor Beaton: Which is 43 million, correct?

Rachel Drori: Yup, $43 million dollars.

Eleanor Beaton: Nice. Nice job Rachel.

Rachel Drori: Thank you. The largest round by a female, largest series made by a female last year.

Eleanor Beaton: Amazing.

Rachel Drori: The reason we did it is because we were so lean before that we knew that as soon as we were ready to take those training wheels off and proved all the things that we wanted to prove, that it was then time to go off to the races. So we’ve tripled our team and we’re still hiring. And it’s now off to the races and that’s kind of how I look at the milestones in the business.

Eleanor Beaton: Got it. And for founders who are listening, it sounds like you had the big vision of what this could be and that as far as kind of creating those milestones it’s like, look you know in order to reach this, this is the amount of money that I want to raise. And to have my choice of the right partner. So I don’t have to take money from just anyone. But it’s from the people who are going to help me, you know, who are going to be true partners. These are the metrics I have to show. And then it’s kind of reverse engineered. You’re kind of backing out execution from that which makes a ton of sense. Because so much of leadership is about, how do you navigate through complexity? So it feels like a really smart system. Obviously it worked for you. I wanted to pick up on something that you said. Look before we went into our second round of funding, which was the biggest second round raised by a female entrepreneur last year, which is I just you know a huge achievement. You talked about being lean, scrappy and so on. Can you give us an example of what that looks like? From a practical perspective, what did that scrappiness look like? How did it show up?

Rachel Drori: Yes, so it showed up in the team mostly. So one of the things that, if you look at what our team was made up at that point in our life cycle and you look at what our team is made up of now. At that point in our life cycle we were made up of more Jack of all trades type people who could solve multiple problems at once. And you know, we’re very entrepreneurial in their own right. Being able to answer customer service, being able to manage our operations and having some social media skills on the side, and not being afraid to try everything to, you know, pick a problem.

Just get your hands dirty and really make moves with the challenges that come up every day in a startup. And then as you grow, you still want those entrepreneurial people who are really values driven. But how it changes is that you move to more specialists. So you move to people who have specific skills that they’re going to bring to the table to be able to make advancements in a given area.

Eleanor Beaton: Got it. Now one of the things that really stands out you know about the business also is the celebrity endorsement factor. So daily harvest has received endorsements from the likes of Serena Williams — Greatest Of All Time. Gwyneth Paltrow, Shaun White, the Olympic I feel like you know 10 time gold medalist although it’s not that many. Chef Bobby Flay. Tell us about what impact these endorsements had and how did you go about getting them?

Rachel Drori: Yes. What’s really unique about them is they’re actually not endorsements. They’re all investors in Daily Harvest and it’s kind of that simple. So you know each of these people came to us in a different way and we have a different journey with them and a different relationship. But you know, what they all have in common is that they all love Daily Harvest. They all love what we are trying to do. They understood understood the value. And they were consumers and continue to be consumers. So some people I was introduced to through mutual acquaintances. Some people I was introduced to by them picking up the phone or e-mailing me cold. It depends. One of them I was introduced to by an editor. So you know really it just depends. But I’d say there was definitely a mutual desire to meet and to find a way to work together with each and every one of them.

Eleanor Beaton: And of course as as you say, I mean in some ways the fact that there are investors is the ultimate endorsement. But that’s way better than the kind of endorsement that you normally see, so makes a ton of sense. But what’s coming through for me on this is I’m guessing hey the product you’ve got to make the product rave worthy.

Rachel Drori: Yep. Absolutely. Products not good then the rest of it doesn’t matter. The product and the customer experience.

Eleanor Beaton: Totally. And I’m curious about that, because as the company grows and scales as it is, as a leader from your perspective how do you stay focused both on the on product and customer experience and then everything else that’s involved?

Rachel Drori: So I’m going to go again to a team. You know, I have such a wonderful team. I really hired people who are like minded, values driven, who I know understand what we’re trying to achieve, understand our customer, understand what our customer needs. Because of that, I’m able to to kind of let them go and flourish and create. And if they need a thought partner I’m absolutely there for them always, but where we are in the business now is we have a lot of really talented people and teams that just kind of go and execute and strategize.

Eleanor Beaton: So to get back again to the to the growth and the speed of growth and the speed of scale, what would you say are the top drivers that have driven the quick growth of the company outside that ability to secure funding?

Rachel Drori: Yes. I would say just channel wise, to be really tactical. Instagram has been huge for us and the reason why is because you eat with your eyes first. So food has to look appealing before you’re going to smell it, before you’re to taste it. And that’s why Instagram is such a wonderful channel for us because it’s the ultimate visual channel. We found a way to present ourselves in a way that’s differentiated, so we stand out on the scene. And we really resonate with what people expect to hear, what people are looking for in their lives. So the stuff they’re seeing from the blogger that they follow were like hey that’s great we’re going to make it really accessible to you now.

Eleanor Beaton: Got it. Got it. So Instagram. What else?

Rachel Drori: I would say, we’ve been really lucky with just word of mouth. So, referral and word of mouth, all of the people that you’ve seen on Instagram and on different channels talking about daily harvest that’s been really organic. And we’ve just had a lot of you know virility are viral-ness or whatever. I know neither of them are really the right word. Everybody really struggles with that one because it’s not like a real thing. But there’s there’s a viral factor to do what we’ve created.

Eleanor Beaton: Got it. So I wanted to switch to success strategies for female founders. And they may or may not be different from success strategies for other founders, but primarily female founders who are listening to this show. What tips or advice would you offer to those women, particularly those who are looking to build a scalable fast growing company?

Rachel Drori: Yes there are a few things. So one just on the female side of things. I think that there are unique challenges that a female founder faces. That was a lot of illiteration.

Eleanor Beaton: Well done.

Rachel Drori: And I think that one of the things that we have to let go of is this idea of trying to have it all, because if you want to be a founder and you want to have like the other components of life, it’s putting way too much pressure on ourselves to be able to say there’s any chance that we can have it all. So I just kind of like setting that off and out into the world and saying OK, you know what, I understand that I’m going to have to make tradeoffs and that this is not going to be easy and there’s definitely going to be sacrifices. And it is one of the first things that that you have to do.

Eleanor Beaton: Yeah. That makes total sense. When you think about, can you give us an example of something that you were like, you know what, pre daily harvest I could totally do this, post daily harvest — not so much. What’s a tradeoff that you made that you chose in order to build this company?

Rachel Drori: I mean for me, I have… this is not healthy, this is not a good idea, this is not for everyone. But for me and I have zero personal time, zero personal space. And the reason why is because every moment that I’m not spending on Daily Harvest I spend with my kids. When I come home and I’m so burnt from the day, and I can choose at that point do I want to go to the gym. Don I want to read a book. What do I want to do for myself? Or, I can take that energy that I have remaining and put it towards my kids and I’ve just decided that you know the next few years are just not about me. And I’m so sorry.

Eleanor Beaton: You know I love that. Because it’s the reality. There’s this idea, especially in the kind of culture of working moms and working women, that, no, you’ve got to take time for yourself — as though we have more than 24 hours in a day. It makes total sense if you’re going to build a company like this, like a substantial company, that takes time. And your kids are young and that’s a choice that you’re making. And I so appreciate that and can totally relate to that.

Rachel Drori: Honest it makes me a better mom. Yeah I know that if I can feel fulfilled in my career, for me personally, it makes me a better mom and that’s just a decision that I made.

Eleanor Beaton: Yeah and there’s time for the gym later.

Rachel Drori: Exactly.

Eleanor Beaton: Always later. What else? Any other other tips or advice that you would offer to the female founders who are listening?

Rachel Drori: Yeah, I think one of the really important things that we can’t forget is that females are the ones who make most of the purchasing decisions in the US. And this is more true for consumers than anything else. But I think when we’re looking to raise money and we’re rethinking for somebody else to prove that our business is worthwhile of funding, its easy to forget that. To forget that, if you know are a female, if you are of the core demographic that you were going after, you know better than anybody what’s going to resonate. So if you’re going to raise money from somebody who’s not going to understand that audience and the psychology behind that and what’s important to you and the people that you’re solving problems for, then I think you have to really kind of use that mental fortitude and just push on. Because I think it can be really demoralizing to hear that. And for some people they’ll take as a, oh my ideas not good enough or oh I  shouldn’t continue, I’m not going to be able to get any. You will, it’s just finding the right investors who really understand the need that you’re trying to solve.

Eleanor Beaton: It’s like own what you know and be confident that there is an audience for you if you think, yea, it makes total sense. Listen, I so appreciate the time that you’ve taken with us. I know you’ve got a ton on the go today. I would love for you just to share briefly what’s up next with Daily Harvest? What’s coming down the pipes what can we expect to look forward to?

Rachel Drori: Yea, so we’ve got some really exciting things happening in the next few months. Summer is obviously coming. And when better is there to indulge in frozen than in summer? So we’ve got a lot a lot of exciting collections coming out and really yummy tasting things that we’re we’re super excited about.

Eleanor Beaton: Awesome. Thank you so much for joining us. I really appreciate it.

Rachel Drori: Thank you so much.

Voice Over: Fierce Feminine Leadership is executive produced and hosted by Eleanor Beaton. Our technical producer is Kate Astrakhan. Content producers are Adrianne Alexander and Marie Hanifen. Special thanks to Kelly Fillman and Amy Bleser. Fine Eleanor on Twitter and Instagram @ Eleanor Beaton. Thank you for listening. Stay fierce.

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