Lead generation is like oxygen for any entrepreneur. You need people to talk to and sell to in order to continue, maintain, and grow your business. To do this for Safi Media, Eleanor pioneered the idea of roundtable discussions, where she would bring together a handful of entrepreneurs to dive into hot-button issues while growing her audience, brand, and impact through borrowed traffic.
This week, you’re hearing Eleanor’s conversation with Ellen Yin, over on Ellen’s Cubicle to CEO Podcast. Since Q4 of 2021, Eleanor has successfully hosted 14 roundtables, which generated over $884,000 in revenue plus thousands of new email subscribers over two years, and she’s letting you in on the logistics behind hosting roundtables so you can replicate her strategy in your own business.
Tune in to hear Ellen quiz Eleanor on how Safi Media was able to add $884K in revenue through roundtable discussions. Eleanor breaks down everything you want to know, from the logistics of inviting and attracting speakers, to what mediating roundtables looks like, and how to best approach new leads that come through these types of discussions.
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Today on Woman Owned:
- The differences in challenges billion-dollar CEOs are working through versus those at the $200K level.
- Why the moderator or facilitator of a roundtable can make or break the conversation.
- How Eleanor hosts roundtable discussions to get the most value out of her guests.
- The power of being able to share your message in short soundbites.
- How Eleanor chooses topics for her roundtables.
- What makes for the most engaging, stand-out roundtable conversations.
- The logistics behind attracting the best speakers to roundtables.
- How Eleanor approaches new leads that are produced through roundtables.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Women Talking – movie
- The View – chat show