There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business.
In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United States. Together, they unpack what it took to move from founder dependence to a more scalable model, how the business itself evolved over time, and why intuition becomes less reliable as complexity increases.
Listen in this week as Eleanor and Lisa talk about the hidden cost of over relying on intuition, the danger of making emotionally driven people decisions, and the power of metrics to reveal what your business is truly worth and what it is truly costing you.
You’re generating serious revenue. You should be richer. Asset Class is a 75-minute briefing with Eleanor that names the gap and gives you three decisions to close it. It’s happening on March 25th, 2026. Reserve your seat here.
Meet Dr. Lisa Marie Bobby:
Dr. Lisa Marie Bobby is a clinical supervisor, therapist educator, and founder and CEO of Growing Self Counseling & Coaching, a large group practice dedicated to helping therapists build sustainable, fulfilling careers. Since launching the practice in Denver in 2005, she has focused on creating supportive environments where clinicians can thrive, serve clients effectively, and avoid burnout. Through her work, Dr. Bobby helps therapists develop their professional paths, expand their skills, and build meaningful, successful practices while maintaining their own wellbeing.
Today on Woman Owned:
Why intuition becomes less effective as a business grows in complexity.
The difference between founder instinct and true operational visibility.
How Lisa evolved Growing Self from a solo practice into a scalable business.
Why many service based founders need business education, not just more effort.
The role metrics, KPIs, and financial visibility play in better decision making.
How emotionally driven hiring and management decisions can quietly stall growth.
Why community, direct feedback, and outside perspective are essential for women founders.
Resources Mentioned:
- The Suitability Review is a brief, structured conversation with a Safi Media Scale Specialist. Its purpose is simple: to assess fit. This review exists to determine whether your business situation warrants a deeper, time-intensive consultation — or whether another path makes more sense.Click here to request a review!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.
- Get my free ebook, How To Know When Cutting Back on 1:1 Client Work Makes Sense here.