What do you need to let go of in your business in order to grow to the next level? Women especially are raised and socialized to believe more is better. But when it comes to scaling a business, the most smart, savvy, and successful business owners understand that sometimes, less is actually more.
In today’s case study interview, Eleanor is joined by Oonagh Duncan, a multi-award-winning fitness expert and author of the international bestselling book Healthy as F*ck. Oonagh walks you through a series of cuts, scale-backs, and eliminations she has made over the last couple of decades of growing her fitness empire, and how each of those phases produced the next quantum leap.
Tune in this week to learn Oonagh’s insights on how subtracting and simplifying can actually lead to exponential business growth. Oonagh reveals why letting go of things she loved dearly in her business has been instrumental in helping her build an online health empire, and how her subtract-to-scale strategy transformed her from a fitness instructor making about 100 bucks a class to a million-dollar CEO who is impacting clients globally.
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Today on Woman Owned:
- Oonagh’s Woman-Owned journey.
- The most foundational skill Oonagh had to learn to build her business.
- How letting go of a successful personal training business enabled Oonagh to 10x her revenue.
- Why niching down to a specific target audience was a game-changer for Oonagh’s marketing, despite the initial sense of loss.
- The power of maintaining great relationships, even with past employers and clients.
- Why Oonagh had to let go of working directly with clients to focus on developing her leadership team.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- Grab Oonagh’s best-selling book, Healthy as F*ck, as well as exclusive bonuses for Woman Owned listeners!
- You Are a Badass by Jen Sincero
- Who Not How by Dan Sullivan