Have you been struggling to close high-ticket retainer deals?
Lisa Larter is a brilliant strategist who helps entrepreneurs and small business owners create clear and simple strategies that help them reach those big, lofty business goals that feel out of reach. And in this episode, she joins Eleanor to share her proven “Second Sale Strategy” that has helped her maintain an impressive 90% close rate on six-figure retainer deals with clients who stay for 5-9 years.
Listen in this week as Lisa shares a brilliant strategy that could transform your sales approach and dramatically increase your close rates. You’ll learn how, instead of overwhelming potential clients with large, intimidating proposals, starting with a smaller, high-value first step builds trust and demonstrates expertise, and why this strategy creates a natural pathway to long-term engagements while reducing the risk for both parties.
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Today on Woman Owned:
- How to implement the “Second Sale Strategy” to increase your close rates on high-ticket offers.
- Why breaking down large proposals into smaller first steps dramatically improves client trust and commitment.
- How to structure your initial offer as a strategic “loss leader” that naturally leads to larger retainer deals.
- The importance of business numeracy and understanding cash flow for sustainable business growth.
- How to maintain long-term client relationships through regular check-ins and proactive value delivery.
- Why you should never assume client relationships are “safe” and how to avoid complacency.
- The critical skill of recognizing early warning signs when client relationships are at risk.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.