Most entrepreneurs create content hoping it will somehow translate to sales… but hope isn’t a strategy. Here’s the thing: your audience wants to support you. They’re literally asking for ways to go deeper with your content. The problem is, you’re not making it easy enough for them to take the next step.
Terri Cole is a licensed psychotherapist, relationship & empowerment expert, podcast host, and author of bestselling books Boundary Boss and Too Much. But what makes her particularly fascinating is how she transformed her podcast into a $3M revenue engine without being salesy or sacrificing her values.
Listen in this week as Terri breaks down exactly how she turned her show into a lead-generating machine. You’ll also learn why she refuses to grind on people’s pain points for sales, how she structures her work week to batch content while maintaining balance, and the surprisingly simple tech setup that allows her to produce high-quality episodes from her home studio.
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Meet Terri Cole:
Terri Cole is a licensed psychotherapist, relationship expert, empowerment coach, and author who focuses on teaching people, especially women, how to attain vibrant mental health and become empowered in all their relationships, beginning with themselves. She specializes in making complex psychological concepts accessible and actionable, with a core mission centered on boundary-setting. Her work aims to help over-functioning, over-giving, totally exhausted individuals stop abandoning themselves for the sake of others and instead, create and communicate clear, healthy boundaries to live a more fulfilled, self-directed, and authentic life.
Today on Woman Owned:
How Terri generated 55,000 leads and $3M in revenue from her podcast using organic strategies.
The lead magnet strategy that turns every podcast episode into a conversion opportunity.
How to leverage guest appearances on other podcasts (even when you can’t control their CTAs).
The simple naming convention that makes Terri’s resources impossible to forget.
Why Terri releases TWO episodes per week (and how she makes it sustainable).
The batching schedule that lets Terri work intensively Tuesday through Thursday while protecting her mornings.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.
- Get my free ebook, How To Know When Cutting Back on 1:1 Client Work Makes Sense here.
- Grab Terri’s free guides here!
- Take Terri’s boundary style quiz here!