What if the most powerful marketing strategy for your business isn’t happening on social media, but in small rooms with 25-50 people?
This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She’s mastered the art of building relationships first and letting business naturally follow, and she’s here to tell you all about it.
If you’re tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business – one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services.
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Today on Woman Owned:
- Why events with 20-50 attendees generate higher ROI than massive 500-person conferences.
- The difference between using organic social media as a lead generator versus a lead nurture tool.
- How to evaluate events based on attendees rather than speakers for maximum business impact.
- Why being an attendee sometimes yields better results than being a speaker.
- The strategic follow-up system that turns event connections into long-term business relationships.
- How to build a referral network by solving other people’s problems first.
- The mindset shift from expecting immediate ROI to planting seeds for future growth.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
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- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
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- Get my free ebook, How To Know When Cutting Back on 1:1 Client Work Makes Sense here.