Have you ever wondered how some entrepreneurs seem to effortlessly build huge, loyal audiences online? What’s their secret sauce for creating content that deeply resonates and makes people eager to hit the follow button?
In this episode, Eleanor sits down with Vicki Pollack, a born-and-bred New Yorker turned online business sensation. Vicki has built a massive audience of over 140,000 followers and generated millions in revenue, largely through the power of talking head videos. As a member of Eleanor’s Jewel Business Accelerator community, she recently gave a masterclass on her unique approach that left everyone buzzing.
If you want to learn how to build an engaged audience of ideal clients and buyers, you won’t want to miss this conversation. Vicki shares her hard-won insights on how to show up on camera in a way that stops the scroll, builds instant trust, and has people thinking “It’s like she’s inside my head!” Get ready to take notes, because this is a masterclass in audience building and mass communication.
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Today on Woman Owned:
- Why indignation can be a powerful motivator for positive change in your business.
- The two key things Vicki rebelled against that shaped her into the powerhouse entrepreneur she is today.
- Why you need to get over your fear of being on camera if you want to be the go-to authority in your space.
- How to use Google to find the exact questions your ideal clients are asking so you can create content that reads their mind.
- The three elements every talking head video needs to hook your audience’s attention in the first crucial seconds.
- Why consistency is more important than perfection when building an audience on social media.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.
- Get Vicki’s Be a Better Leader Masterclass!