Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You’re working harder than ever, your sales are growing, yet somehow there’s never enough left over to feel truly secure or to invest in the things that would actually move your business forward.
We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody’s teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion.
Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You’ll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you’re building wealth or just feeding an expensive machine.
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Today on Woman Owned:
- The 4 cost allocations that actually tell the true story of your business health.
- Why direct program costs above 30% of revenue trap you in high-touch delivery that’s impossible to scale.
- How to calculate if your customer acquisition costs are sustainable.
- The profit margin guardrails for service businesses.
- Why overhead must scale slower than revenue and the 30% threshold that signals profit erosion.
- How the margin stack helps you identify where to focus your energy to create the most leverage.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive the Woman Owned newsletter, make sure you sign up here!
- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.
- Get my free ebook, How To Know When Cutting Back on 1:1 Client Work Makes Sense here.
- Profit First by Mike Michalowicz