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Power Presence Position Eleanor Beaton | The 3 Big Trends Shaping Your Marketing in 2023

EP524: The 3 Big Trends Shaping Your Marketing in 2023

Eleanor Beaton

One of the fascinating aspects of Eleanor’s work with entrepreneurs like you is that you never think you’re participating in trends because you operate in the world of business with so much independence. However, if you looked at your business from a broader perspective, what you’ll often see is that you are very much a part of global trends that are informing how people think, buy, and do business.

So this week, Eleanor is sharing three marketing trends that have been lying low over the last year or so, but that will absolutely shape your decision-making and how you market in 2023. You’ve probably read about them but you might not be fully aware of the degree to which they’re impacting consumer behavior.

Tune in to discover the three big trends that will shape and inform your marketing throughout 2023. You’ll hear how, without awareness of these trends, you will limit your own capacity to market and share your message in a way that is authentic, meaningful, and effective, and you’ll also learn Eleanor’s three-step process that will provide structure for how you approach marketing in 2023.

We know you want to scale up your sales, grow your audience, and build a high-performing, engaged team. But in order to do that, you need to leverage two key communication tools: the power of story, and the science of attention. The good news is that Safi Media teaches you how to understand and command both in a simple, actionable, comprehensive free course called Selling with Story. And you can get your hands on this free course by clicking  here!

Today on the Power + Presence + Position Podcast:

  • 3 major trends that will shape and inform your marketing throughout 2023.
  • The difference between disinformation and misinformation.
  • Why marketing in 2023 will be different to prior years.
  • How many of us have unwittingly plagiarized others.
  • Why it’s important for you to ensure your work is distinctive, original, and deep.
  • The importance of examining your decision-making process.
  • Why you don’t need perfect digital sales funnels for your business to thrive.
  • Eleanor’s 3-step process called consolidate, deepen, and deploy.

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