My name is Eleanor Beaton. I’m the founder of Safi Media, an education and coaching company dedicated to doubling the number of women entrepreneurs who sustainably scale past $1M in annual revenue by 2030.

We’re opening a senior advisory seat at Safi Media. In this role, you will deliver excellent advisory work inside a firm with established infrastructure.

This is a senior, hands-on advisory role working with experienced, opinionated founders inside an established operating system. The work is intellectually engaging and materially consequential, with substantive conversations with capable adults where you challenge assumptions, move CEOs from overcomplication to clean execution, and hold boundaries that preserve momentum.

You’ll work inside a serious firm defined by clear thinking, disciplined execution, and a refusal to reduce serious business-building to personality-driven coaching. This role rewards discernment, clarity, and comfort with authority. Success feels like depth of impact rather than visibility. And if you demonstrate judgment, system fluency, and reliability, you’re often invited into deeper responsibility over time.

If you want consequential work without needing to be the public face — advisory depth over audience-building — this role will feel like a strong fit.

If that’s you…read on for details and next steps.

Senior Coach, 20K Club Delivery

Senior Advisory Role Inside a Category-of-One Operating System

Company: Safi Media

Location: Remote (Canada & United States)

Employment: Full-time

Start: Early February

Application materials: located here

About Safi Media

Safi Media is an internationally recognized advisory firm known for its rigorous, systems-based work with established women founders scaling to $2M.

Over the past decade, Safi Media has:

Trained and advised more than 25,000 entrepreneurs
Built a strong reputation across North America and Europe
Become one of the highest-standard advisory firms serving women founders navigating the complexity of scale

Our work is defined by clear thinking, disciplined execution, and a refusal to reduce serious business-building to personality-driven coaching. We design and deliver operating systems that professionalize founder-led businesses and support calm, sustainable growth.

Why This Role Exists

Safi Media operates structured operating systems for established founders, including the 20K Club and the JEWEL Business Accelerator. This role exists to extend senior advisory capacity inside that system.

The Senior Coach ensures:

Consistent, high-caliber advisory delivery across the 20K Club ecosystem
Alignment with Safi Media frameworks, language, and operating principles
Focused implementation support for founders operating at meaningful scale

You are joining a firm with a long track record, a clear point of view, and a system already in use by serious operators.

What You Would Actually Be Doing

This is a senior, hands-on advisory role working with experienced founders inside an established operating system.

1. Advise Established Founders Inside the 20K Club

Lead and co-lead group advisory sessions and hot seats
Work with founders who are already generating revenue and managing real business complexity
Help CEOs move from overcomplication to clean execution
Challenge assumptions, avoidance, and pattern drift with clarity and judgment

These are substantive conversations with capable adults. The work is intellectually engaging and materially consequential.

2. Run High-Quality 1:1 Advisory Sessions

Facilitate structured advisory conversations
Translate Safi Media frameworks into clear, practical next actions
Hold boundaries that preserve momentum without rescuing or over-directing

This role rewards discernment, clarity, and comfort with authority.

3. Provide Asynchronous Advisory Support

Respond to written questions with precision and restraint
Reinforce operating system priorities between sessions
Support implementation without creating dependency

The goal is steady progress, not constant interaction.

4. Uphold Delivery Standards

Deliver in alignment with Safi Media language, positioning, and IP
Maintain the distinction between an operating system and generic business coaching
Surface misalignment early and directly

This role suits someone who values quality and coherence.

5. Contribute to System Refinement

Notice recurring implementation patterns across founders
Share delivery insights with the Product Owner and Head of Delivery
Participate in calibration and quality conversations

As trust and familiarity with the operating system deepen, this role may take on broader responsibility in specific areas of delivery or system stewardship, based on strengths and organizational need.

Safi Ecosystem Focus

Primary: 20K Club delivery
Secondary: Advisory support inside the JEWEL Business Accelerator, as needed

Focus reflects strengths and system priorities.

What This Role Is Not

This role is not:

A junior or facilitator-only position
A mindset, motivational, or spiritual coaching role
A sales, marketing, or content role
A personal brand platform
A substitute for the CEO

You are not here to build an audience, generate leads, or run an independent business. You are here to deliver excellent advisory work inside a firm with established infrastructure.

How You’ll Work Inside Safi Media

You report to the Head of Delivery & Ecosystem for standards and people leadership
You work closely with the 20K Club Product Owner on delivery rhythm and priorities
The CEO provides vision and standards calibration, not day-to-day direction

Roles are clear. Boundaries are respected. Delivery is treated seriously.

Safi Media grows leaders internally, and senior advisors who demonstrate judgment, system fluency, and reliability are often invited into deeper responsibility over time.

What Success Looks Like After 90 Days

You are fully calibrated to Safi Media delivery standards and language
You lead sessions independently with minimal correction
Founders trust you as a credible senior advisor
Delivery operates smoothly without escalation
Implementation feels focused, grounded, and coherent

Who This Role Is a Strong Fit For

You are likely well-suited if you:

Have operated or advised businesses in the $350K–$2M range
Enjoy working with experienced, opinionated founders
Prefer structure, rigor, and judgment over hype
Can say hard things clearly and respectfully
Find satisfaction in depth of impact rather than visibility

Common backgrounds include:

Former or current business owner
Senior advisor inside a structured accelerator
Operator with advisory responsibility

Why the Right People Enjoy This Role

This role is enjoyable if you:

Want to do consequential work without needing to be the public face
Prefer advisory depth over audience-building
Do not want to be responsible for marketing, lead generation, or running an entire business
Appreciate working inside a serious firm with clear standards and intellectual coherence
Are looking for a long-term professional home where responsibility increases with trust, not self-promotion

If you like advisory work that feels serious, well-supported, and materially impactful, this role will feel like a strong fit.

Timing & Process

We are hiring deliberately and expect to make decisions in January, with onboarding in early February.

The application process is structured and respectful of time. Details are shared in the application materials.