Did you know that if women-led businesses earned revenue on par with those led by men, we could see a $10.2 trillion economic boost in the U.S. alone? This is the $10.2 trillion question, and it’s one that’s been studied by the OECD and other organizations for years. But what’s holding us back?
This episode dives into the WIN Challenge, a $60 million initiative designed to tackle structural barriers for women in the workplace, AI economy, and beyond. Led by Clare Bresnahan English, the WIN Challenge is a bold step to accelerate women’s participation in the economy and break the cycles of underfunding and mispricing women’s economic contributions.
Tune in this week as Clare walks you through the goals of the initiative, the challenges women face, and how the WIN Challenge is investing in solutions that will drive real, lasting change. You’ll learn about the key areas of focus in the WIN Challenge, including workplace culture, AI, and narrative change, and how these areas are the foundation for creating a more equitable and prosperous future for women.
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Today on Woman Owned:
Why women’s entrepreneurship is one of the world’s most underpriced economic assets.
How the $10.2 trillion lift from women-led businesses could reshape the global economy.
The role of AI in reshaping the workforce and its disproportionate impact on women.
Why the WIN Challenge focuses on workplace culture, AI, and narrative change.
How caregiving infrastructure and the “broken rung” continue to hinder women’s economic progress.
The power of innovative solutions coming from diverse communities across the U.S.
Why the next generation of women leaders are poised to be the titans of the AI economy.
Resources Mentioned:
- The Suitability Review is a brief, structured conversation with a Safi Media Scale Specialist. Its purpose is simple: to assess fit. This review exists to determine whether your business situation warrants a deeper, time-intensive consultation — or whether another path makes more sense.Click here to request a review!
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- Organic Influence: Build a Loyal Following and Sell with Ease by Eleanor Beaton
- Check out Eleanor’s YouTube channel!
- If you want to be a part of our sales growth case study to see what happens when we partner with you to explode your sales pipeline, contact Eleanor here.
- Get my free ebook, How To Know When Cutting Back on 1:1 Client Work Makes Sense here.
- Get your Sales Architecture Diagnostic here.
- Clare Bresnahan English: LinkedIn