Privacy Policy

SAFI Media Company

Effective Date: May 13, 2026

This Privacy Policy describes how SAFI Media Company ("SAFI," "Safi Media," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit safimedia.co or eleanorbeaton.com (together, the "Sites"), interact with our content, opt in to our email list, complete a diagnostic, book a call, or otherwise engage with our services.

By using the Sites or providing personal information to us, you agree to the practices described in this Policy. If you do not agree, please do not use the Sites or provide personal information to us.

1. Who We Are

The data controller responsible for your personal information is SAFI Media Company, a company registered in Nova Scotia, Canada.

You can contact us about this Policy or your personal information at:

SAFI Media Company

PO Box 2191, Wolfville, Nova Scotia, B4P 2N5, Canada

[email protected]

2. Information We Collect

We collect personal information in three ways: information you provide to us directly, information we collect automatically when you use the Sites, and information we receive from third parties.

2.1 Information You Provide Directly

We collect personal information you submit when you interact with us, including:

Name, email address, and country when you opt in to our email list, download a resource, or register for a briefing.
Business information you share, including company name, role, revenue range, team size, and a description of business goals or constraints, when you complete the SAFI Sales Architecture Diagnostic, the SAFI Diagnostic intake, or other forms.
Scheduling details when you book a SAFI Diagnostic, advisory consultation, or other call through our calendar booking tools.
Payment information when you purchase a paid program or event. Payment card details are processed by our payment processor and are not stored on our servers.
Communications you send to us, including replies to our emails, messages submitted through contact forms, comments on our content, and direct messages on social channels.

2.2 Information We Collect Automatically

When you visit the Sites, we and our service providers may automatically collect:

Device and browser information, including IP address, browser type, operating system, device identifiers, and language preferences.
Usage information, including pages viewed, time spent on pages, links clicked, referring URLs, and the dates and times of your visits.
Location information derived from your IP address (approximate, city or region level).
Information collected through cookies, pixels, and similar technologies, as described in Section 6.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

Advertising platforms such as Meta (Facebook and Instagram), which provide data about how you interact with our advertisements.
Analytics providers, which provide aggregated information about Site usage.
Referrals and introductions from existing clients, advisors, or partners, when someone you know connects you to us.
Public sources, including professional profiles on platforms such as LinkedIn, when we research prospective clients in connection with sales and advisory activities.

3. How We Use Your Information

We use personal information for the following purposes:

To operate the Sites, deliver requested content, and respond to your inquiries.
To send you marketing communications about SAFI programs, briefings, diagnostics, podcast episodes, and related content. You can unsubscribe at any time using the link in any email.
To deliver and improve our programs, including the JEWEL Business System, advisory consultations, briefings, and other services.
To process applications, schedule calls, conduct diagnostics, and onboard clients.
To process payments and manage client accounts.
To personalize your experience, including segmenting communications based on your stated business stage, profile, or engagement history.
To measure and improve the performance of our content, marketing, and advertising.
To comply with legal obligations, enforce our terms, and protect our rights, property, and the rights and safety of others.

4. Legal Bases for Processing (EU and UK Residents)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under the GDPR or UK GDPR to process your personal information:

Your consent, when you opt in to our email list, request a resource, or otherwise affirmatively agree to processing.
Performance of a contract, when you engage us for services or purchase a program.
Our legitimate interests, including operating and promoting our business, communicating with prospective clients, securing the Sites, and conducting analytics, provided these interests are not overridden by your rights.
Compliance with legal obligations.

You may withdraw consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

5. How We Share Your Information

We do not sell your personal information. We share personal information only as described below:

5.1 Service Providers

We share information with vendors and service providers that help us operate the Sites and our business. Each provider is contractually required to use personal information only as needed to provide services to us. Our current service providers include:

Keap (Infusionsoft) -- customer relationship management, email delivery, and order forms.
Pipedrive -- sales pipeline management and contact records.
LeadPages -- landing page hosting and form submissions.
JotForm -- form delivery, intake, and quiz embeds.
Acuity Scheduling and Calendly -- calendar booking for advisory and diagnostic calls.
PlusThis -- calendar reminders and event scheduling automations.
Vimeo -- hosting and delivery of video content.
Zoom -- hosting of live briefings and consultations.
Meta Platforms (Facebook and Instagram) -- paid advertising delivery and conversion measurement, including via the Meta Pixel.
Google Analytics -- website traffic and usage analytics.
Stripe -- payment processing for paid programs and events.

5.2 Advertising and Analytics Partners

We work with advertising and analytics partners that use cookies, pixels, and similar technologies to deliver ads, measure ad performance, and analyze how visitors use the Sites. These partners may collect information about your activity over time and across different websites. See Section 6 for more information and Section 10 for your rights to opt out.

5.3 Legal and Safety

We may disclose personal information when required by law, court order, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, investigate fraud, or respond to a legal claim.

5.4 Business Transfers

If SAFI is involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

6. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies ("Cookies") on the Sites. Cookies are small data files placed on your device that allow us to recognize your browser and collect information about your activity.

We use the following categories of Cookies:

Strictly necessary Cookies, which are required for the Sites to function.
Performance and analytics Cookies, which help us understand how the Sites are used.
Functional Cookies, which remember your preferences.
Advertising Cookies, including the Meta Pixel, which deliver and measure the performance of advertising on Meta-owned platforms and other third-party properties.

Most browsers allow you to refuse or delete Cookies through browser settings. If you are located in a jurisdiction that requires consent for non-essential Cookies, you will be presented with a cookie banner on the Sites that allows you to manage your preferences.

7. International Data Transfers

SAFI operates internationally. Personal information we collect may be transferred to, stored, and processed in countries other than the country in which you reside, including Canada, the United States, and other countries where our service providers operate. These countries may have data protection laws that differ from the laws of your country.

Where required, we use appropriate safeguards for international transfers, including the European Commission's Standard Contractual Clauses and equivalent UK transfer mechanisms.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including providing you with our content and services, complying with our legal, accounting, and reporting obligations, and resolving disputes. When personal information is no longer needed, we delete or anonymize it.

9. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission over the internet or method of electronic storage is fully secure, however, and we cannot guarantee absolute security.

You are responsible for keeping the credentials you use to access our services confidential.

10. Your Rights

Depending on your location, you may have the following rights with respect to your personal information. Rights vary by jurisdiction and are described in more detail in the subsections below.

10.1 EU, UK, and Swiss Residents (GDPR / UK GDPR)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to:

Access the personal information we hold about you.
Request correction of inaccurate personal information.
Request deletion of your personal information.
Restrict or object to our processing of your personal information.
Request portability of your personal information.
Withdraw consent at any time, where processing is based on consent.
Lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ico.org.uk).

10.2 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

Right to know what personal information we have collected, used, disclosed, or shared about you.
Right to delete personal information we have collected from you, subject to certain exceptions.
Right to correct inaccurate personal information.
Right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.
Right to limit the use or disclosure of sensitive personal information.
Right to non-discrimination for exercising your rights.

We do not sell personal information for money. We do share personal information with advertising partners such as Meta for cross-context behavioral advertising purposes, which is considered "sharing" under California law. To opt out, you can adjust your browser settings to limit tracking, use the global privacy control signal, or contact us using the information in Section 13.

10.3 Canadian Residents (PIPEDA)

If you are located in Canada, you have rights under the Personal Information Protection and Electronic Documents Act and applicable provincial privacy laws, including the right to access personal information we hold about you, request correction of inaccurate personal information, and withdraw consent to our processing of your personal information.

You may also file a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca) or your provincial privacy regulator.

10.4 How to Exercise Your Rights

To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law. We may need to verify your identity before fulfilling your request. You may also authorize an agent to act on your behalf, subject to identity verification.

11. Children's Privacy

The Sites are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

12. Third-Party Links

The Sites may contain links to third-party websites, services, or applications that we do not own or control. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use.

13. Contact Us

If you have questions about this Policy or our privacy practices, contact us at:

SAFI Media Company

PO Box 2191, Wolfville, Nova Scotia, B4P 2N5, Canada

[email protected]

14. Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will revise the "Effective Date" at the top of the Policy and may notify you through email or a notice on the Sites. We encourage you to review this Policy periodically.