{"id":422,"date":"2021-02-23T19:25:30","date_gmt":"2021-02-23T19:25:30","guid":{"rendered":"https:\/\/wordpress-555301-2679610.cloudwaysapps.com\/fierce-insights\/the-ultimate-guide-to-social-selling-for-women-entrepreneurs\/"},"modified":"2022-07-24T14:11:11","modified_gmt":"2022-07-24T14:11:11","slug":"the-ultimate-guide-to-social-selling-for-women-entrepreneurs","status":"publish","type":"post","link":"https:\/\/safimedia.co\/fierce-insights\/the-ultimate-guide-to-social-selling-for-women-entrepreneurs\/","title":{"rendered":"The Ultimate Guide to Social Selling for Women Entrepreneurs"},"content":{"rendered":"
\n[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.2.2″ custom_padding=”1px|||||”][et_pb_row _builder_version=”4.2.2″ min_height=”2590px” custom_margin=”-19px|auto|-103px|auto||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”1 – Text” _builder_version=”4.7.7″]The idea of social selling might seem daunting at first, but I\u2019ll let you in on a well-known secret: selling has always been social. Before our lives were consumed by constant scrolling on Facebook, Instagram, and LinkedIn, when making purchasing decisions we asked the people we know and trust for advice <\/span>IRL<\/span><\/i> (in real life), often with a little bit of coffee and a whole lot of chit chat.\u00a0<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2021\/02\/1443476599-tupperware-fun-facts.jpg” title_text=”Tupperware Party” admin_label=”1 – Image” _builder_version=”4.7.7″ _module_preset=”default” width=”65%” module_alignment=”center”][\/et_pb_image][et_pb_text admin_label=”2 – Text” _builder_version=”4.7.7″]<\/p>\n

Historically, women have always discussed the products and services we buy with others.\u00a0<\/span> It\u2019s part of being what Bridget Brennan calls \u201cchief purchasing officers\u201d for our households. \u201cMany women pride themselves on being a source of helpful information and resources for their family, friends, and colleagues,\u201d she says in <\/span>this Forbes article<\/span><\/a>.\u00a0<\/span> Social selling <\/span>takes this concept out of the coffeeshop and into the digital world, to the social media networks that women are already dominating. (78% of American women use social media vs 65% of American men, according to a <\/span>2019 Pew Research study<\/span><\/a>). It\u2019s the act of leveraging your social networks to find potential clients, build trusting relationships, and achieve sales goals.<\/span><\/p>\n

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“78% of American women use social media vs 65% of American men, according to a 2019 Pew Research Study.”<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n

So, how do you promote your services on social media without spamming your contacts? You do what women have been doing for generations: make new connections and share valuable resources. In this guide, we\u2019ll cover everything you need to know about using <\/span>social selling<\/span> to generate leads and increase revenue, including:\u00a0<\/span><\/p>\n