{"id":5196,"date":"2022-12-13T01:00:00","date_gmt":"2022-12-13T05:00:00","guid":{"rendered":"https:\/\/safimedia.co\/?p=5196"},"modified":"2022-12-09T15:00:19","modified_gmt":"2022-12-09T19:00:19","slug":"build-your-brand-shari-graydon","status":"publish","type":"post","link":"https:\/\/safimedia.co\/fierce-insights\/build-your-brand-shari-graydon\/","title":{"rendered":"EP530: How to Build Your Brand with Op-Eds, Media Features and More with Shari Graydon of Informed Opinions"},"content":{"rendered":"<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/spacer\">\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/html\">\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/25279689\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/no\/custom-color\/ac1c22\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>70% of the voices of authority heard in Canadian media as experts and commentators are men, compared to the 30% share women have. If you are racialized, part of the LGBTQ community, living with disability, Indigenous, or an immigrant, your voice is even less likely to have influence and profile.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>This is a statistic found by Informed Opinions, a non-profit that is all about amplifying the voices of women and gender-diverse people for a more equitable society that has done over 30 years of research in this area. Shari Graydon is the catalyst and director of this organization, and she\u2019s here this week to explore the topic of amplifying women\u2019s voices.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Listen in as Shari walks you through the big picture themes that keep us from sharing our informed opinions, and offers practical tools you can use to get your voice out in the world. Eleanor is quizzing Shari on why women\u2019s voices being left out of public discourse is a problem, and the powerful tools you can weave into the mix to get your voice heard.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h5 class=\"wp-block-heading\"><strong>We know you want to scale up your sales, grow your audience, and build a high-performing, engaged team. But in order to do that, you need to leverage two key communication tools: the power of story, and the science of attention.<\/strong><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h5 class=\"wp-block-heading\"><strong>The good news is that<\/strong> <strong><strong>Safi Media teaches you how to understand and command both in a simple, actionable, comprehensive free course called Selling with Story. And you can get your hands on this free course by clicking \u00a0<\/strong><a href=\"https:\/\/safimedia.lpages.co\/selling-with-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><strong>!<\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\"><strong>Today on the Power + Presence + Position Podcast:<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>The disparity that exists in terms of highlighting and citing women and diverse people\u2019s voices in mainstream media.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Why women and gender diverse people have largely been left out of shaping public discourse compared to their male counterparts, and why this is a problem.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Shari\u2019s insights on why we need a dominating public voice in the same way men have.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>The socialization that leads to women keeping themselves from sharing their informed opinions.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Shari\u2019s hack for empowering women to speak to their informed opinions.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>The downsides of empowering everybody to amplify their voices.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Some of the powerful things you can weave in to make yourself more visible.<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\"><strong>Resources Mentioned:<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><b><strong>Whether you\u2019re a long-time listener or brand new to this podcast, your insight matters and we want to hear from you. If you\u2019ve benefited from the show in any way, please rate and review it by clicking <\/strong><\/b><a href=\"https:\/\/safi-media.com\/podcastcontest\"><strong><b>here<\/b><\/strong><\/a><b>. <\/b><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>To receive weekly written gold in your inbox, make sure you&nbsp;<a href=\"https:\/\/eleanorbeaton.com\/join\">sign up for Eleanor&#8217;s email newsletter<\/a>.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Connect with Eleanor on &nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/eleanorbeaton\/?originalSubdomain=ca\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Learn how to nail your niche, clarify your message, and scale your business in the <a href=\"https:\/\/safi-media.com\/apply\" target=\"_blank\" rel=\"noopener noreferrer\">Power + Presence + Position Business Accelerator!<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Learn how to build a seven-figure foundation in&nbsp;<a href=\"https:\/\/safi-media.com\/incubator\" target=\"_blank\" rel=\"noopener noreferrer\">The Incubator.<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><span lang=\"EN-US\">Click <a href=\"https:\/\/safimedia.lpages.co\/apply-to-work-with-team-safi\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to apply for one of Safi Media&#8217;s programs.<\/span><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Get your hands on this free course, <a href=\"https:\/\/safimedia.lpages.co\/selling-with-stories-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selling with Story<\/a>!<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Shari Graydon: <a href=\"https:\/\/www.linkedin.com\/in\/shari-graydon-66ab0a23\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Informed Opinions: <a href=\"https:\/\/informedopinions.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> | <a href=\"https:\/\/www.linkedin.com\/groups\/3302468\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> | <a href=\"https:\/\/twitter.com\/InformedOps\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/safimedia.co\/fierce-insights\/20-womens-voices\/?_gl=1*8941i1*_up*MQ..*_ga*MTY0NTMxNjYxNy4xNjcwNDc0MTc0*_ga_7530YVE7MM*MTY3MDQ3NDE3Mi4xLjEuMTY3MDQ3NDE3Ni4wLjAuMA..\" target=\"_blank\" rel=\"noreferrer noopener\">20 Game-Changing Women\u2019s Voices<\/a> | Safi Media<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/eleanorbeaton.com\/fierce-insights\/innovator-katrine-marcal\" target=\"_blank\" rel=\"noreferrer noopener\">EP519: You, The Innovator with Katrine Marcal<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><em><a href=\"https:\/\/bookshop.org\/books\/mother-of-invention-how-good-ideas-get-ignored-in-an-economy-built-for-men\/9781419758041\" target=\"_blank\" rel=\"noreferrer noopener\">Mother of Invention<\/a><\/em> by Katrine Marcal<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/www.instagram.com\/sharethemicnow\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Share the Mic Now<\/a><\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>70% of the voices of authority heard in Canadian media as experts and commentators are men, compared to the 30% share women have. If you are racialized, part of the LGBTQ community, living with disability, Indigenous, or an immigrant, your voice is even less likely to have influence and profile. This is a statistic found &hellip; <a href=\"https:\/\/safimedia.co\/fierce-insights\/build-your-brand-shari-graydon\/\">Continued<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":5199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EP530: How to Build Your Brand with Op-Eds, Media Features and More with Shari Graydon of Informed Opinions<\/title>\n<meta name=\"description\" content=\"Shari Graydon is walking you through the big picture themes that keep women from sharing our informed opinions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safimedia.co\/fierce-insights\/build-your-brand-shari-graydon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EP530: How to Build Your Brand with Op-Eds, Media Features and More with Shari Graydon of Informed Opinions\" \/>\n<meta property=\"og:description\" content=\"Shari Graydon is walking you through the big picture themes that keep women from sharing our informed opinions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/safimedia.co\/fierce-insights\/build-your-brand-shari-graydon\/\" \/>\n<meta property=\"og:site_name\" content=\"Safi Media\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" 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