{"id":5265,"date":"2023-01-24T01:00:00","date_gmt":"2023-01-24T05:00:00","guid":{"rendered":"https:\/\/safimedia.co\/?p=5265"},"modified":"2023-01-19T15:36:44","modified_gmt":"2023-01-19T19:36:44","slug":"brand-position-foundations","status":"publish","type":"post","link":"https:\/\/safimedia.co\/fierce-insights\/brand-position-foundations\/","title":{"rendered":"EP536: Foundations: Why You Need to Nail Your Brand Position"},"content":{"rendered":"<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/spacer\">\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/html\">\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/25661424\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/no\/custom-color\/ac1c22\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>If you think about the most successful companies in the world, they\u2019ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it\u2019s reinforced by their <em>brand promise<\/em>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Great brands aren\u2019t invented out of thin air. They are uncovered. Your brand promise is the heartbeat of your marketing and the path to real presence in the marketplace. So, how do you articulate your brand promise and construct your company around it?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Join Eleanor this week to discover what a brand promise is, and why you need to get clear on yours. She\u2019s walking you through the what and the how of embodying brand promise as a leader, why your brand promise provides clarity around your company\u2019s purpose, presence, and positioning, and some powerful examples of brand promises that are working in the marketplace today.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h5 class=\"wp-block-heading\"><strong><strong>Do you want to know the secrets to building a 7-figure business? If you\u2019re stuck relying on your labor to make money, then we\u2019ve got a solution for you. Join Eleanor on Wednesday, 25th January, 2023, from 12pm to 1:30pm ET for a free masterclass that will show you how you can leverage the power of your intangible assets and scale with asset thinking.<\/strong><\/strong> <strong>Click <a href=\"http:\/\/www.safi-media.com\/assets\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to register!<\/strong><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\"><strong>Today on the Power + Presence + Position Podcast:<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>What a brand promise means.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Why it\u2019s essential for you as CEO to get clear on your brand promise.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>6 businesses that are nailing their brand position.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>How to develop your brand voice.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>The difference between brand tactics versus a brand promise.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>How to uncover your brand promise.<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\"><strong>Resources Mentioned:<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><b><strong>Whether you\u2019re a long-time listener or brand new to this podcast, your insight matters and we want to hear from you. If you\u2019ve benefited from the show in any way, please rate and review it by clicking <\/strong><\/b><a href=\"https:\/\/safi-media.com\/podcastcontest\"><strong><b>here<\/b><\/strong><\/a><b>. <\/b><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>To receive weekly written gold in your inbox, make sure you &nbsp;<a href=\"https:\/\/eleanorbeaton.com\/join\">sign up for Eleanor&#8217;s email newsletter<\/a>.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Connect with Eleanor on &nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/eleanorbeaton\/?originalSubdomain=ca\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Learn how to nail your niche, clarify your message, and scale your business in the <a href=\"https:\/\/safi-media.com\/apply\" target=\"_blank\" rel=\"noopener noreferrer\">Power + Presence + Position Business Accelerator!<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Learn how to build a seven-figure foundation in&nbsp; <a href=\"https:\/\/safi-media.com\/incubator\" target=\"_blank\" rel=\"noopener noreferrer\">The Incubator.<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><span lang=\"EN-US\">Click <a href=\"https:\/\/safimedia.lpages.co\/apply-to-work-with-team-safi\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to apply for one of Safi Media&#8217;s programs.<\/span><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Get your hands on this free course, <a href=\"https:\/\/safimedia.lpages.co\/selling-with-stories-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selling with Story<\/a>!<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/alibrown.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ali Brown<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/helloseven.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Rodgers<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/kellyroachcoaching.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelly Roach<\/a><\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li><a href=\"https:\/\/www.bissettfinancialfitness.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tracey Bissett<\/a><\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>If you think about the most successful companies in the world, they\u2019ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it\u2019s reinforced by their brand promise. Great brands aren\u2019t invented out of thin air. They are uncovered. &hellip; <a href=\"https:\/\/safimedia.co\/fierce-insights\/brand-position-foundations\/\">Continued<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":5267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EP536: Foundations: Why You Need to Nail Your Brand Position<\/title>\n<meta name=\"description\" content=\"Discover what a brand promise is, why you need to get clear on yours, and the what and the how of embodying your brand position as a leader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safimedia.co\/fierce-insights\/brand-position-foundations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EP536: Foundations: Why You Need to Nail Your Brand Position\" \/>\n<meta property=\"og:description\" content=\"Discover what a brand promise is, why you need to get clear on yours, and the what and the how of embodying your brand position as a leader.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/safimedia.co\/fierce-insights\/brand-position-foundations\/\" \/>\n<meta property=\"og:site_name\" content=\"Safi Media\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-24T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T19:36:44+00:00\" \/>\n<meta property=\"og:image\" 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