{"id":5395,"date":"2023-02-01T16:32:15","date_gmt":"2023-02-01T20:32:15","guid":{"rendered":"https:\/\/safimedia.co\/?p=5395"},"modified":"2023-03-14T13:31:22","modified_gmt":"2023-03-14T16:31:22","slug":"mega-revenue-month","status":"publish","type":"post","link":"https:\/\/safimedia.co\/fierce-insights\/mega-revenue-month\/","title":{"rendered":"5 Insights From a Mega Revenue Month"},"content":{"rendered":"<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>January was the single biggest revenue month in our company\u2019s history.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>In 31 days, we quietly closed ten times more revenue than the average woman-owned business generates in an entire year.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>In this article, I will share key details from the experience including:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Where the money came from<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>What worked and what didn\u2019t<\/li>\n<\/div>\n\n\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Counterintuitive insights that would probably surprise you.&nbsp;<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>My goal in writing this article is that you find it helpful, freeing, and that you get at least one actionable takeaway you can use to grow your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\">1. Details on the Dollars<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>When you are reporting on numbers, the details matter. A lot.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>One habit I detest is when people report numbers in a misleading way. This is really easy to do because the population as a whole lacks basic numeracy skills. When you lack basic numeracy skills, you are really easy to fool. Shady marketers count on this.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>So when someone announces (on social media, always on social media) they \u201cdid a seven figure launch\u201d \u2013 what they aren\u2019t necessarily reporting on is\u2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>How much money went to Mark Zuckerberg for ads (if you&#8217;re interested in how Facebook factors into the 5 big trends shaping marketing in 2023, <a href=\"https:\/\/safimedia.co\/fierce-insights\/trends-shaping-marketing\/\">check out my podcast<\/a>),&nbsp;<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>The fact that a third of that revenue was paid out immediately to affiliate commissions,&nbsp;<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>That 15% of those sales likely won\u2019t be realized due to payment defaults,&nbsp;<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/list\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/list\">\n\n<ul><div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"core\/list-item\">\n\n<li>Or that the launch was so draining that two people went out on stress leave.&nbsp;<\/li>\n<\/div>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>There\u2019s nothing wrong with any of the above (except, potentially for the stress leave part). But understanding the detail that surrounds the money is important.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>To wit: We invested precisely zero dollars on advertising or affiliate fees in our monster sales month. Our gross margin on the total amount will be about 80%.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Over the course of the last year, I started to notice how a lack of numeracy generally, and financial literacy specifically, was negatively impacting women in business. As a result, we put a much bigger focus on entrepreneurial finance into our year-long coaching program.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>I saw an immediate impact in how our clients are thinking about money, leveraging capital and being strategic about finance. This is so key. When you understand money, you can connect with it better. And when you connect with money better, it trusts you more. When money \u201ctrusts\u201d you, it flows to you. This sounds woo but it is my \u201clived experience\u201d as we coachy folks say.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>In my industry \u2013 the coaching industry, a common marketing tactic is to publicly share your revenue (with zero accompanying detail), and discuss how important it is for women to \u201cnormalize wealth.\u201d This is often followed up with further posts showcasing the expensive purses you just bought in your continued and sustained mission to \u201cnormalize wealth.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>LOLOLOLOLOLOLOL.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Knowing that someone did a 7 figure launch has zero impact on someone\u2019s numeracy or financial literacy. This stunning lack of detail into the money therefore does NOTHING to \u201cnormalize wealth.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>When it comes to money, details matter. Numeracy matters. Having a grounding in entrepreneurial finance really matters. This is what \u201cnormalizes wealth.\u201d&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\">2. Closed Revenue Versus Collected Revenue<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Businesses generally have two forms of revenue. There\u2019s \u201cclosed revenue\u201d. Closed revenue refers to revenue that exists in contract form. Your client signs a binding contract to pay you a specific amount of money for a pre-determined product or service. You accrue this money over time. This is really common in service-based businesses. Let\u2019s say you sign a client for a $15K deal, and they contract to pay $5K per month for 3 months.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>If you report on closed revenue, that\u2019s a $15K sale. Nice!&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>But there is also collected revenue. This is how much money you actually <em>collected<\/em>. Because your customer is in the first month of your 3 month, $15K contract, you\u2019d report $5K in collected revenue. Also nice!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>We operate our business with a focus on <em>collected revenue<\/em> and 80% of our focus is on collected revenue. When I look at our financials, I am looking at collected revenue. However, we also pay close attention to closed revenue because a) we generally collect 95% of the revenue we close, b) we sell multi-month deals and c) because it is an important lead indicator for growth. When you start to see a series of big closed revenue months, it\u2019s a potential sign you need to invest in team and systems to support or service that growth.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Our mega month was CLOSED REVENUE. Some of the money is in our accounts, and some will flow in over the ensuing months.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\">3. Current revenue is a snapshot of what you did 3-6-9 months ago<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>You know how, when you look at the sun, what you see isn\u2019t the sun right now but the sun 8.33 minutes ago (due to speed of light issues).&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>The same is true in business. The money you see today is usually because of action you took in the past.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>What I love about our huge money month is\u2026NONE of it is derived from 1:1 service, and ALL of it is derived from <a href=\"https:\/\/safimedia.co\/fierce-insights\/working-capital\/\">monetizing assets we have developed over the last 3 years<\/a>. I\u2019m insanely proud that, because of the way we structure our company and offerings, all our programming is intimate and bespoke <em>while also being scalable. <\/em>Therefore, the revenue we closed is a joy to collect \u2013 it doesn\u2019t feel heavy. I don\u2019t feel burdened by the workload. Therefore, the growth is highly motivating. This is what happens when you grow with ASSETS not HUSTLE.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>(By the way: growing with assets versus hustle isn\u2019t about \u201ctime management\u201d or \u201cbeing disciplined\u201d. It\u2019s about creating the right business model and sustainable growth strategy. <a href=\"https:\/\/safimedia.lpages.co\/the-7-figure-service-business-ecosystem\/\">Here is a great resource<\/a> to help you learn how to do that.)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>This is a huge accomplishment that has been years in the making. Our record month \u2013 following on a series of significant money months, was the result of a plan I put in action over 18 months ago. I invested in a coaching program, developed my plan and stuck with both the program and the plan for two years.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>This consistency has been really important because it takes time to realize a vision. I needed a container where I wouldn\u2019t be tempted by \u201cother ideas\u201d and \u201cbright shiny objects\u201d to develop a Frankenstein growth strategy \u2013 a little of this person\u2019s influence here, a little of that person\u2019s influence there. Nope. I developed a vision and invested in a container that would provide consistency and \u2013 let\u2019s face it \u2013 blinders \u2013 so I could work my freaking plan.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>The big revenue is a product of a sustainable growth strategy. A sustainable growth strategy takes time to develop and requires consistency and dedication to develop. As disciplined and focused as I am, I <em>needed<\/em> support from a consistent program and mentor to stick to my guns and realize the strategy.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\">4. \u201cOnline launches\u201d are overhyped, oversold and highly problematic<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>One confession I will make to you is that my team and I have built one of the most successful coaching companies in the country without ever having been 100% happy with the results of a \u201claunch.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Our launches almost never meet the sales targets we set. And yet, we have been quietly building a juggernaut.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Maybe you can relate to this. In fact, you almost certainly can because the majority of entrepreneurs I meet and know are generally underwhelmed with their launches or tell themselves they are bad at launching.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>This gets back to the online marketing BS I addressed at the start of my post. The people who most often \u201ccrush it\u201d with online launches are the people selling courses in online marketing. They therefore have a vested interest in telling the world how much money&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>they made in their most recent launch. This then sets the standard for what a \u201cgood\u201d launch is.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Therefore, people who don\u2019t make that kind of money (and the vast majority will never see CLOSE to that much money in a launch), are measuring themselves against a very, VERY high&nbsp; standard.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Can you see how dumb this is?&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>It\u2019s like Cindy Crawford setting the standard for what a woman\u2019s body \u201cshould\u201d look like.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>You can simultaneously inflict a ton of damage AND stifle entrepreneurial creativity by holding up an exception and making it the rule. And we\u2019ve been doing this to women for centuries.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Thus, I would like to establish that you can run a great, lucrative business without \u201ccrushing\u201d 7 figure, multi 7 figure or even 6 figure launches.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>In our company, we don\u2019t need to be amazing at launching because we didn\u2019t build a launch machine. We built an ecosystem \u2013 a collection of interdependent product, sales, marketing and relationship assets that have created a valuable company that sometimes drives me crazy but that I ultimately adore.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/heading\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/heading\">\n\n<h3 class=\"wp-block-heading\">5. How I celebrated<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Another confession: my energetic system and all my inner selves got a little freaked out when I realized the magnitude of what we accomplished not only in the month, but in the previous quarter.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>So I celebrated by taking time to really, really take care of myself. I talked to myself and reminded myself that it\u2019s safe to be successful and it\u2019s safe to have the kind of power that money gives you. (THIS IS KEY AND A WHOLE OTHER BLOG POST).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>I filled the well with a long walk through the dark, wintry streets of my small town. I did yoga. Then I made myself a giant mug of ovaltine, filled a plate with raspberries and charcuterie and walched <em>The Banshees of Inisherin <\/em>with my oldest son. (Recommend!)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>Then I went to bed, slept well, and got up to embrace the journey all over again.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p>I hope you found this article useful. If you know of a woman who would find this article beneficial, please share it with her.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"max-w-screen-xl px-8 mx-auto prose prose-xl prose-img:mt-0 prose-img:mb-0 \" data-block-type=\"\">\n\n\n<\/div>\n<div class=\"bg-white\">\n<div class=\" max-w-screen-2xl px-8 mx-auto py-4 \" data-block-type=\"core\/paragraph\">\n<div class=\" prose max-w-5xl prose-xl prose-h2:text-3xl lg:prose-h2:text-6xl lg:prose-h2:mb-4  \" data-block-type=\"core\/paragraph\">\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>January was the single biggest revenue month in Safi Media&#8217;s history.\u00a0This article presents key insights and data defining that success. <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":5739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Insights From a Mega Revenue Month<\/title>\n<meta name=\"description\" content=\"January was the single biggest revenue month in Safi Media&#039;s history.\u00a0This article presents key insights and data defining that success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safimedia.co\/fierce-insights\/mega-revenue-month\/\" \/>\n<meta property=\"og:locale\" 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