{"id":60,"date":"2018-01-06T02:36:06","date_gmt":"2018-01-06T02:36:06","guid":{"rendered":"https:\/\/wordpress-555301-2679610.cloudwaysapps.com\/fierce-insights\/behind-scenes-new-website-5-lessons-learned\/"},"modified":"2022-07-24T13:24:45","modified_gmt":"2022-07-24T13:24:45","slug":"behind-scenes-new-website-5-lessons-learned","status":"publish","type":"post","link":"https:\/\/safimedia.co\/fierce-insights\/behind-scenes-new-website-5-lessons-learned\/","title":{"rendered":"Behind The Scenes of Our New Website: 5 Lessons Learned"},"content":{"rendered":"
2018 kicks off with the launch of our <\/span>brand new website<\/span><\/a><\/p>\n In this post, I\u2019ll take you behind the scenes of our website redevelopment, and share 5 lessons learned from this massive undertaking. <\/span><\/p>\n The backstory<\/b><\/p>\n In early 2016, I considered revamping our website. I\u2019m a pragmatist at heart, and I don\u2019t enjoy spending money on unnecessary things. <\/span><\/p>\n As much as I <\/span>wanted<\/span><\/i> a new site, I wasn\u2019t convinced it was necessary. <\/span><\/p>\n At the time, podcast producer Adrianne (also a pragmatist) told me she felt we could \u201climp ahead\u201d with the site we had, provided we make some minor updates, so that\u2019s what we did. <\/span><\/p>\n Along the way, many people told me they felt creating a new website was a big priority for the company. I heard them, I agreed that I wanted a new website, but I held off making the investment.<\/span><\/p>\n Over the course of the following two years, our business grew by more than 300%. This brings me to:<\/span><\/p>\n Behind the Scenes of Our Website Launch Lesson #1:<\/b><\/p>\n You can accomplish a GREAT DEAL with a mediocre website. <\/span><\/p>\n In fact, creating a brand new website can be a powerful distraction from doing the necessary work that actually grows a business, i.e. talking to customers and making powerful offers to work together.<\/span><\/p>\n I know the unique type of agony that is website shame…I felt minor website shame for 2 years AND didn\u2019t use it as an excuse to stop growing the company.<\/span><\/p>\n In the fall I met with my coach and she said to me, \u201cEleanor, honey, the purple butterflies [i.e. my old branding] have got to go.\u201d She went on to share that my brand and business had evolved so far beyond my existing website that it was now hurting my business.<\/span><\/p>\n Whereas before, the idea of redesigning my site was a \u201cnice to have\u201d, I realized that now, a new website was a \u201cmust have.\u201d <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/beaton_old_website_-_home.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/home_page_-_new.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”]<\/p>\n Which brings me to:<\/span><\/p>\n Behind the Scenes of Our Website Launch Lesson #2:<\/b><\/p>\n Embrace \u201cJust in Time Problem Solving.\u201d<\/span><\/p>\n In the 1940s, a Japanese executive developed the concept of \u201cJust in Time\u201d inventory for Toyota. Just in Time Inventory allows a company to drastically cut costs because it only buys and store inventory as it is consumed — so you don\u2019t have to lay out big sums of cash for inventory you won\u2019t need for weeks or months.<\/span><\/p>\n Just in time inventory revolutionized the manufacturing process.<\/span><\/p>\n Similarly, Just In Time problem solving can revolutionize your life and business. If there\u2019s one area that my clients get stuck it\u2019s in worrying about problems they don\u2019t have yet. <\/span><\/p>\n We chose to NOT rebrand our website until the site actually became a problem. This allowed us to use the thousands of dollars we would have invested to update the website on sales and marketing initiatives that — unlike a website — actually brought us clients and revenue.<\/span><\/p>\n One of the reasons I wanted to hold off on redesigning my website was that I knew the project would be a large undertaking, and require a team of people to complete.<\/b><\/p>\n And as extroverted as I am, I have a tendency to avoid meetings.<\/span><\/p>\n I chalk this up to my late dad, an economics professor who loved to say that \u201cthe best way to get nothing done was to have a meeting about it.\u201d<\/span><\/p>\n But for this project, I went against my dad\u2019s advice, which brings me to<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/work_with_us_-_old_site.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/work_with_us_page_-_website.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”]<\/p>\n Behind the Scenes of Our Website Launch Lesson #3:<\/b><\/p>\n Hold a powerful kick-off meeting.<\/span><\/p>\n In November, we hosted a 90-minute in-person meeting for <\/span>our internal team<\/span><\/a> as well as the website team I hired to help us create a site that slayed. Specifically, <\/span>branding genius Brittany<\/span><\/a>, <\/span>web development lord Jean<\/span><\/a>, and <\/span>copywriting queen Kate<\/span><\/a>.<\/span><\/p>\n During that meeting, we covered the following agenda:<\/span><\/p>\n We conceived, created and launched a gorgeous website in record time, and I know that — contrary to my father\u2019s joking advice — having a powerful, focused kick-off meeting was an important step.<\/span><\/p>\n One of the things that surprised me in creating my new site was how often I felt like defending my old one…which brings me to<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/events_-_new_site.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”]<\/p>\n Behind the Scenes of Our Website Launch Lesson #4:<\/b><\/p>\n Don\u2019t take it personally when other people kill your darlings.<\/span><\/p>\n I created my old website with Jean in 2011-ish. I wrote the copy, I envisioned the site and was intimately involved in the entire project. And as I said earlier, the site was the online anchor for significant business growth.<\/span><\/p>\n So when the new site was built and our team members laughed about how it was <\/span>such a huge improvement<\/span><\/i> and <\/span>so much better than what we had<\/span><\/i>\u2026.I would silently freak on the inside. <\/span><\/p>\n It\u2019s funny to me (now) to see how personally I took their feedback on my old website…especially because I knew they were right. <\/span><\/p>\n The old one simply had to go.<\/span><\/p>\n And the new one was a dramatic improvement over the older version.<\/span><\/p>\n But the truth is, I felt an enormous amount of gratitude to my old website for seeing me through a period of profound personal and professional growth. And in the website reiteration process, that gratitude and affection devolved into a surprising defensiveness.<\/span><\/p>\n And as much as I kept that defensiveness to myself (for the most part…I think, lol), I\u2019ll be prepared for it next time I say goodbye to an old expression of myself or my business.<\/span><\/p>\n The irony is that as much as I was personally invested and involved in my previous website, our new website was a hands-off process for me. Which brings me to:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/about_-_old_site_001.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.92″ show_in_lightbox=”off” url_new_window=”off” src=”https:\/\/eleanorbeaton.com\/wp-content\/uploads\/2018\/01\/eleanor_-_about_new_site.png” always_center_on_mobile=”on” use_overlay=”off” force_fullwidth=”off” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”]<\/p>\n Behind the Scenes of Our Website Launch Lesson #5<\/b><\/p>\n The solution to staying out of the weeds is to coach your team.<\/span><\/p>\n Operations Manager Kelly had overall responsibility for managing this project. I set the vision, clarified my intentions, facilitated the kick-off meeting and provided feedback. But she ran the project. <\/span><\/p>\n Which meant that the website — a truly massive undertaking, was in fact super easy for me personally.<\/span><\/p>\n I coached Kelly through my own project management process — a conversation that took about 20 minutes, and then she had what she needed to run the point position.<\/span><\/p>\n There you have it — 5 lessons from launching our brand new website. <\/span><\/p>\n PS.<\/span><\/p>\n If you\u2019ve got some big projects you\u2019re undertaking this year and you\u2019d like my guidance or mentorship along the way, apply <\/span>here for a complimentary consult with our advancement coach<\/span><\/a>. These powerful sessions are intended to help you get clear on your vision, identify the roadblocks, outline a powerful next move, and lay out some options for how I can help. <\/span>Apply here.<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row global_parent=”1131″ _builder_version=”3.0.92″ background_color=”#534c5b” custom_padding=”2em|2em|2em|2em” global_module=”1138″][et_pb_column type=”4_4″][et_pb_code admin_label=”Mentor Kit CTA” global_parent=”1131″ _builder_version=”3.0.92″]<h2 style=”color: #ffffff;”>GIVE YOURSELF THE VERY STRONGEST START<\/h2><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><p style=”color: #ffffff;”>Build a solid foundation for your business, designed to give you money, time and freedom from the get-go. 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