Are you struggling to make the connection between the marketing activities you’re engaged in and the impact you want to see? If you’re a founder who’s tired of cookie-cutter marketing solutions that don’t work, and want to take a more sophisticated (and ultimately effective) approach to marketing in 2024, this is a must-listen episode.
According to Eleanor’s guest this week, marketing is one of the most deeply misunderstood functions in modern business. Emily Kramer helps startups build marketing through her companies, MKT1 Capital and MKT1 Community, where she acts as an educator, newsletter writer, course creator, and investor. She’s here this week to highlight how founders have the completely wrong marketing mindset, and to offer a wealth of expertise on optimizing your marketing funnel.
Tune in this week to hear, why, in Emily’s words, marketing isn’t hard, but being a marketer is. She’s busting the common myths and beliefs that have your marketing falling short, some of the marketing problems that might be hiding in plain sight, how to align the fuel and engine of your marketing, and her top tips for a high-level approach to marketing in 2024.
What is the ONE big pain point preventing you from growing your business? Leave Eleanor a voicemail here sharing that pain point for a chance to receive live, anonymous coaching from Eleanor.
If you enjoyed this show, you need to sign up to the Anchored Intelligence newsletter. This newsletter comes out every single week, it’s many people’s favorite business newsletter, and it’s all about practical insights to expand your thinking and grow your business. Subscribe by clicking here!
Today on Anchored Intelligence:
- Why marketing can be a challenging function to master for entrepreneurs.
- The core mistakes founders and marketers are making.
- Why you can’t plug in someone else’s marketing and have it work effectively.
- Emily’s top recommendations for hiring your first marketer.
- How you might be under-utilizing the power of marketing.
- Why we see marketing simply as a support function for sales, and why this is a mistake.
- How marketing has evolved with the availability of new tools.
- Questions to ask yourself as you think about marketing in 2024.
- How to avoid taking random acts of marketing.
- The 4 types of goals you must set for your marketing.
Resources Mentioned:
- Whether you’re a long-time listener or brand new to this podcast, your insight matters and we want to hear from you. If you’ve benefited from the show in any way, please rate and review it by clicking here.
- To receive weekly written gold in your inbox, make sure you sign up for Eleanor’s email newsletter.
- Connect with Eleanor on LinkedIn.
- Emily Kramer: LinkedIn | Newsletter