Meet Team Safi

Eleanor is a ridiculously bold and astoundingly brazen wife, mother of two boys, and entrepreneur. She has been recognized nationally and globally for her work as a women’s leadership expert, business coach, and writer.

Leon’s focus is using finance and analytics to ensure Safi Media has the resources we need to reach our ambitious mission. His spare time is devoted to coaching youth basketball and perfecting the art of smoking brisket.

Rose is a certified coach and our resident Care Bear. Her superpowers include operational leadership and sales coaching skills that focus on driving growth in both revenue and profitability.

Sam is an executive assistant with a passion for organization, efficiency, and creating order out of chaos. She is dedicated to creating an environment where her team can succeed and perform at their best. Sam is a wife and mom of 2, an avid basketball fan, and loves spending time with her family at the lake.

Irene is a former achaeologist turned digital growth guru. After dusting off the debris from historic sites, she turned her focus to growing audiences, visibility and revenues by amplifying content through the right marketing channels.

Ariana's expertise includes operations, sales, leadership and marketing novels (from sci-fi to romance). Her superpower is helping her clients connect the dots to simplify the complex.

Meredith Pickering is the Customer Success Lead at Safi Media. With a passion for working with people, she finds the greatest joy in celebrating clients' achievements, both big and small. Meredith is dedicated to ensuring that every client receives the best-in-class experience that Safi Media is renowned for. Her superpower is her infectious energy, making her the ultimate hype-woman for our clients.

Ashley is a certified coach and personal growth junkie with a Master’s degree in English Communications. Her favorite people are women business owners and her highest talents include helping them to cultivate emotional resilience & purposeful communication so they can experience steady, intentional growth on the journey of business.