Meet Team Safi

Eleanor Beaton is the CEO and Founder of SAFI, where she designed the JEWEL Business System — the operating system installed inside women-owned service businesses scaling to $2M+. Since 2016, she has worked directly with more than 1,000 women-led businesses representing $350M+ in collective revenue. Her frameworks have reached 25,000+ businesses globally. Her thesis: these businesses are under-architected, not underperforming — and the fix is structural.

Leon’s focus is using finance and analytics to ensure Safi Media has the resources we need to reach our ambitious mission. His spare time is devoted to coaching youth basketball and perfecting the art of smoking brisket.

Bridgette Boudreau is a Senior Advisor at Safi, where she installs organizational, revenue, and execution systems inside the JEWEL Business System. She has led multi-million-dollar organizations, built cross-functional teams of 30+, and scaled coaching and service businesses globally. Her focus is on turning founder-led growth into structured, scalable, and durable enterprise performance.

Joresa Blount is an Advisor inside the 20K Club, where she holds founders accountable to building a customer acquisition system that makes revenue predictable. She has bootstrapped two tech businesses and scaled an organization from solo founder to a 95-person team. She works with founders on offer clarity, pipeline architecture, and the disciplined execution that turns inconsistent revenue into a repeatable system.

Ashlund Dunaway is a Senior Advisor at Safi, where she installs delivery and revenue infrastructure inside the JEWEL Business System. She has owned a ~$62M P&L, led distributed teams of 300+, and built global enablement systems supporting 7,000+ employees. She focuses on the infrastructure required to deliver, retain, and scale revenue under complexity.

Irene Hart is an Advisor on the JEWEL Advisory Board and Advisory Partnerships Lead at SAFI, where she operates at the front of the customer acquisition system. She works with founders to diagnose revenue gaps, clarify pipeline constraints, and convert demand into committed clients through structured customer acquisition systems.

Fatu Kaba is the Delivery & Knowledge Operations Lead at Safi, where she builds and governs the systems that turn execution into institutional knowledge. She has led program delivery, research, and multi-stakeholder initiatives across startups and institutions, and focuses on codifying delivery into structured, repeatable infrastructure that scales with the firm.

Ashley Rainsbarger is an Advisor and Product Owner of the 20K Club at SAFI, where she owns the program’s delivery environment and holds founders accountable to building customer acquisition and monetization systems that make revenue predictable. She works with founders operating between $5K–$50K months on offer clarity, lead generation, sales conversion, and execution.