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Meet Team Safi

Safi Media is an education and business coaching company for women entrepreneurs.

Eleanor Beaton

Chief Executive Officer

Eleanor is a ridiculously bold and astoundingly brazen wife, mother of two boys, and entrepreneur. She has been recognized nationally and globally for her work as a women’s leadership expert, business coach, and writer.

Leon Beaton

Chief Financial Officer

Leon’s focus is using finance and analytics to ensure Safi Media has the resources we need to reach our ambitious mission. His spare time is devoted to coaching youth basketball and perfecting the art of smoking brisket.

Rose Dalrymple

Director of Operations & Business Advisor

Rose is a certified coach and our resident Care Bear. Her superpowers include operational leadership and sales coaching skills that focus on driving growth in both revenue and profitability.

Sam Greenwaldt

Executive Assistant

Sam is an executive assistant with a passion for organization, efficiency, and creating order out of chaos. She is dedicated to creating an environment where her team can succeed and perform at their best. Sam is a wife and mom of 2, an avid basketball fan, and loves spending time with her family at the lake.

Irene Hart

Marketing Operations Lead

Irene is a former achaeologist turned digital growth guru. After dusting off the debris from historic sites, she turned her focus to growing audiences, visibility and revenues by amplifying content through the right marketing channels.

Chelsey McLeod

Social Media Coordinator & Community Manager

Chelsey is a passionate content creator with over 5 years of experience in the ever-evolving world of social media. She believes in the incredible power of social platforms and how, with the right strategy and laser focus, they can transform businesses and take them to new heights. Chelsey's mission is to inspire and empower women to support each other and achieve their dreams. She's dedicated to showing businesses, especially those led by fierce women, how to harness the magic of social media to thrive and succeed!

Ariana Elsie McNally

Executive Coach

Ariana's expertise includes operations, sales, leadership and marketing novels (from sci-fi to romance). Her superpower is helping her clients connect the dots to simplify the complex.

Derrek Ord

Videographer

Derrek has a background in filmmaking, and he now focuses on storytelling, marketing, and amplifying others voices. You can catch him watching old movies, sitting in a quiet corner with a dog, or reading books about psychology and mental health.

Meredith Pickering

Customer Success Lead

Meredith Pickering is the Customer Success Lead at Safi Media. With a passion for working with people, she finds the greatest joy in celebrating clients' achievements, both big and small. Meredith is dedicated to ensuring that every client receives the best-in-class experience that Safi Media is renowned for. Her superpower is her infectious energy, making her the ultimate hype-woman for our clients.

Ashley Rainsbarger

Business Coach & Program Success Coordinator

Ashley is a certified coach and personal growth junkie with a Master’s degree in English Communications. Her favorite people are women business owners and her highest talents include helping them to cultivate emotional resilience & purposeful communication so they can experience steady, intentional growth on the journey of business.

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