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Meet Team Safi

Safi Media is an education and business coaching company for women entrepreneurs.

Eleanor Beaton

Chief Executive Officer

Eleanor is a ridiculously bold and astoundingly brazen wife, mother of two boys, and entrepreneur. She has been recognized nationally and globally for her work as a women’s leadership expert, business coach, and writer.

Leon Beaton

Chief Financial Officer

Leon’s focus is using finance and analytics to ensure Safi Media has the resources we need to reach our ambitious mission. His spare time is devoted to coaching youth basketball and perfecting the art of smoking brisket.

Rose Dalrymple

Director of Operations & Executive Coach

Rose is a certified coach and our resident Care Bear. Her superpowers include operational leadership and sales coaching skills that focus on driving growth in both revenue and profitability.

Irene Hart

Digital Growth Strategist

Irene is a former acheologist turned digital growth guru. After dusting off the debris from historic sites, she turned her focus to growing audiences, visibility and revenues by amplifying content through the right marketing channels.

Ariana Elsie McNally

Executive Coach

Ariana's expertise includes operations, sales, leadership and marketing novels (from sci-fi to romance). Her superpower is helping her clients connect the dots to simplify the complex.

Carla Sorrell

Storyteller and Content Producer & Executive Coach

Carla is our company loudspeaker, amplifying the inspirational and ambitious voices of women founders. She has a background creating critically engaging content for global clients, is a certified coach, and an obsessive knitter.