Our Thesis

Founded in 2014 by Eleanor Beaton, Safi Media is an education and business coaching company that backs bold women leaders who are advancing gender equity through entrepreneurship.

Everything we do at Safi Media is reverse-engineered to produce our vision: Advance a model of economic growth that nourishes the planet, one woman-owned business at a time.

To accomplish this vision, we have set an ambitious mission: double the number of women-founded companies that sustainably scale past $1M+ in annual revenue by 2030 through business coaching, entrepreneurship education and storytelling with a gender lens.

Safi Media is defined by our belief that when women earn, we all win. Entrepreneurship is a powerful vehicle for women’s wealth creation. Numerous studies from the UN, the OECD and the IMF have shown that women’s economic empowerment leads to GDP growth, poverty reduction, increased education, and better health outcomes for EVERYONE.

Therefore, we believe that empowering women-owned companies to grow profitably and sustainably is one of the most effective ways to build a prosperous and equitable future.

There’s just one problem. Conventional business education has been created by men and for men. Meanwhile, policies, taxation structures and the global financial system are set up to benefit large, usually male-owned and controlled companies, or male-founded tech firms seeking to be the next unicorn.

Research published by global consultancy EY shows that in the US alone, 98% of all women-owned companies generate under $1M in annual revenue. Further reports indicate that only 19% of all women-owned companies generate more than $100K in annual revenue. However, these small, women-owned companies make up 36% of all companies, employ over 18 million people and contribute $3 trillion + to GDP.

Simply put: women entrepreneurs are a global economic powerhouse. But there is a massive gap in how we as a society value, understand and support these women founders to grow.

Safi Media exists to address this gap.

Through our coaching and educational programs and our consulting services, we equip women entrepreneurs with the Made for Women By Women tools they need to grow.

Our Thesis

Conventional economic growth adheres to the following mantra: Bigger is better and more bigger is more better.

We believe this approach has had devastating consequences on the well-being of women, communities and the planet. This “more is better” thesis is THE major driver of burnout, inequality and environmental degradation around the world.

Therefore, we created an elegant solution: the Jewel Business Model. The Jewel Business Model is a paradigm of growth that fulfills our vision to nourish the planet one woman-owned business at a time.

Designed for the estimated 150 million + women-owned service businesses around the world, the Jewel Business Model lays out an elegant 30/30/30 growth plan that has sustainability at its core:

30%+ revenue growth until such time as the founder chooses to accelerate or decelerate growth.
30%+ profitability to reinvest in company growth and wealth creation.
30% open, unscheduled time for the founder to sustainably lead and grow the company without burning out.

Our educational resources and coaching programs are designed to help women founders build Jewel Businesses.