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Our Founder

Eleanor Beaton

Coach. CEO. Host. Writer. Mom.

Eleanor is the founder of Safi Media, an education and coaching company for women entrepreneurs. Safi Media is committed to advancing global gender equity through women’s entrepreneurship and is on a mission to double the number of women entrepreneurs who scale past $1M by 2030.

As the host of the Anchored Intelligence podcast, with over 1.6 million downloads to date, Eleanor has reached millions of women around the world, helping them to unlock their leadership and entrepreneurial potential.

She has been featured in Forbes, Fast Company, The Huffington Post, The Globe & Mail, The Atlantic, CBC, Chatelaine and more. Eleanor has spoken on women’s leadership, entrepreneurship and gender equity at conferences throughout North America, Latin America and Europe.

She has helped globally recognized business leaders & influencers such as Annette Verschuren, Arlene Dickinson, Margaret Trudeau and Dove Campaign for Real Beauty creators Janet Kestin and Nancy Vonk reach millions of people by packaging their expertise into best selling books.

Eleanor has been recognized by the Corporate Excellence Awards as Canada’s Leadership Coach of the Year. She is the winner of the Judge Elliot Award for Distinguished Alumni from the University of Kings College; the Nova Scotia Export Achievement Award; and the BBPA Harry Jerome Professional Excellence Award.

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