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EP268 Why You Need To Triple Down on Your Personal Brand This Year

Eleanor Beaton
Eleanor Beaton
EP268 Why You Need To Triple Down on Your Personal Brand This Year
If you want to make a strong impact in the world while doing the work you love, you need to build your personal brand. Many fierce leaders struggle with building their personal brand, so they turn to information on the internet or published books to seek tips and strategies that will help them create the brand they desire. Unfortunately, most of these tips and strategies are either outdated or ineffective.

On today’s episode, I’m discussing why you need to triple down on your personal brand this year and share effective strategies to help you elevate it, so it can open doors of opportunity for you and your business. I explain why your personal brand is the by-product of your daily actions and how to build your personal brand based on the things you already know and are doing. I also explain how your personal brand impacts your reputation and perceived value and how it can set you apart from your competitors – especially in a world of “information overload.”


“Your personal brand is a return on investment. It is not the lead indicator.” – Eleanor Beaton


Today on the Fierce Feminine Leadership Podcast:

  • Why you need to build a strong personal brand.
  • How to build your personal brand by focusing on what you know and are doing already.
  • How your personal brand impacts your reputation and perceived value.
  • How building a strong personal brand can impact your business.
  • Why most information regarding building a personal brand is not effective.


Fierce Lead Strategies to Build Your Personal Brand:

  1. Adopt a mission that is bigger than you.
  2. Arm yourself with killer statistics about your area of focus.
  3. Take a galvanizing point of view. Have an opinion. Take a position.
  4. Master the art of public speaking.
  5. Be authentically unconventional.
  6. Execute quarterly, high impact initiatives.
  7. Cultivate your conviction.


Fierce Leadership Quotes:

  • “Personal brand is the return on investment from being intentional about doing other things. It is the by-product.”
  • “In the world of work, success is not just about what you know. Nor is it about who you know. It is about who knows what you know.”
  • “When you build a strong personal brand, what you are essentially doing is elevating your reputation.”



Triple Down on Your Personal Brand

Are you ready to grow your business, increase your impact, and build a powerhouse personal brand? Learn how to build a powerhouse personal brand that can help you open new doors of opportunities for your business and career. Grab our free whitepaper: 7 Unconventional Strategies to Build Your Personal Brand. Head over to to grab your copy of this powerful whitepaper and begin your journey to impact the world!



Dial Up Your Impact, Influence, and Income in 2018

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!


Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!


And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit